apartments.com Media Kit
 
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The typical Apartments.com user:

is female
is in her mid to late 30s (Mean Age: 40 years)
has an household income of $50-75,000 a year
has had some college education
is employed full-time
is single
without children
is online everyday
has 3+ years of online experience
   
  *Source: @Plan Winter 2007

Apartments.com
User Life Stages




Source: @Plan Winter 2005

Reach Consumers When They Are Ready To Rent
Looking to reach people on the move? Find them at Apartments.com. Advertising messages reach millions of people each month.* Apartments.com is an ideal vehicle to reach a targeted audience with strong purchasing power. Reach this audience when they are ready to purchase your products or services!

Connect With Consumers Across The Renter Lifecycle
Movers make important purchasing decisions in the time surrounding their move. Once a consumer has decided to search for a new apartment, a powerful 90-day window is available to advertisers to influence the buying decisions surrounding the move. Consumers are using the Internet to perform in-depth research on apartments they are looking to rent. Now is a great time to get your message in front of Apartments.com visitors!

*Source: Media Metrix, January 2006


90% of renters use the Internet to search for apartments
- Source: Frank N. Magid Associates, Inc., July 2005

People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years
- Source: Moving.com, 2006

Relocating apartment dwellers spend around $4,000 on ‘feathering the nest’ purchases alone
- Source: Moving.com, 2006