Apartments.com - Media Kit

Advertising Opportunities

Online Distribution

Marketing Exposure

The typical Apartments.com user:

•	is female
•	is in her mid to late 30s (Mean Age: 40 years)
•	has an household income of $50-75,000 a year
•	has had some college education
•	is employed full-time
•	is single
•	without children
•	is online everyday
•	has 3+ years of online experience

	*Source: @Plan Winter 2007


	Apartments.com User Life Stages Source: @Plan Winter 2005


	Reach Consumers When They Are Ready To Rent Looking to reach people on the move? Find them at Apartments.com. Advertising messages reach millions of people each month.* Apartments.com is an ideal vehicle to reach a targeted audience with strong purchasing power. Reach this audience when they are ready to purchase your products or services! Connect With Consumers Across The Renter Lifecycle Movers make important purchasing decisions in the time surrounding their move. Once a consumer has decided to search for a new apartment, a powerful 90-day window is available to advertisers to influence the buying decisions surrounding the move. Consumers are using the Internet to perform in-depth research on apartments they are looking to rent. Now is a great time to get your message in front of Apartments.com visitors! *Source: Media Metrix, January 2006


	90% of renters use the Internet to search for apartments - Source: Frank N. Magid Associates, Inc., July 2005 People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years - Source: Moving.com, 2006 Relocating apartment dwellers spend around $4,000 on ‘feathering the nest’ purchases alone - Source: Moving.com, 2006