This post was originally written by Jim Davoren, Senior Analyst, Data Products, at Apartments.com
When asked to contribute to the blog on the topic of data, web analytics and other hip, rad math stuff, I grew excited. The scholar (nerd) in me declared, Finally, a medium to engage our wonderful blog readers with insights into all things data. The average guy from the Northside of Chicago said, Make. Data. Cool? Yes, I shall make data cool. Can it be done? I mean a blog contributor that writes about analytics and numbers, what could be more exciting, right? Rest assured, before I have myself a prolonged, 10 minute, nostalgic moment about all the joys numbers bring me, I’ll instead use this first post to introduce web analytics. I’ll save strange math and numbers for another day.
So what is web analytics?
Arthur Nielsen, former CEO of the Nielsen Company and early pioneer of contemporary marketing research, has been quoted as saying: The price of light is less than the cost of darkness. The decision-making world would be very dark without data. Web analytics provides the insight necessary to make sound, actionable decisions through the collection and analysis of user data.
Any questions? Want to learn more about anything analytics related? If so, tell me in the comments section below.