When it comes to searching for a home, people want to know as much as possible about the future place they are going to live. In addition to giving great tours and having an updated website filled with important information about your community, properties should consider providing walkthrough videos. There are various reasons and benefits why a community should consider posting walkthrough videos of the different units available, including convenience for potential residents.
Convenience is a big factor why renters enjoy viewing walkthrough videos. Rather then coming to a community in person, renters get to see the apartments at their leisure and from the comfort of their home. Walkthrough videos can help communities to reach out to prospective renters that are looking to move into a different state and that cannot be present to take a physical tour of an apartment.
Additionally, walkthrough videos save both the renters and leasing agents time. By viewing the walkthrough video, a renter will already have an idea of what the apartment looks like and whether they are interested in living there. As for the leasing staff, it saves them time from giving tours to renters who may not be interested in their apartments, which will buy them more time to focus on higher quality leads and address current resident issues. Walkthrough videos also be a great tool to help leasing agents follow up with prospects, and will make them stand out to the renters.
By using walkthrough videos, a property has a great advantage over competing communities that are only posting pictures of their apartments online. Walkthrough videos help a property showcase what their apartments look like, while allowing them to highlight all the benefits of their community complex. Renters, in general, are not trying to spend the whole day searching for a community and some renters do not like the feeling of pressure that leasing agents can impose. Communities can use walkthrough videos to ensure they will not lose prospective renters that feel negative pressure to rent from a leasing agent, while giving the most realistic tour of their community online and in a short period of time.
If you’re interested in learning more about how walkthrough videos can enhance your property listing, please visit www.apartments.com/advertise or contact us at sales@apartments.com.
This is a guest post from Gabrielle Castaneda, who is currently enrolled at the University of South Florida pursuing a bachelor’s degree with a major in marketing, a minor in international business and a minor in management. In her spare time she enjoys doing outdoors activities.
