It’s hard to believe just one year ago Apartments.com launched its Training Series Live! webinar series! Throughout the year, we trained over 2,000 multifamily professionals and were accompanied by 11 incredible guest speakers. With new attendees registering for each session, we often get asked for tips on our previous webinars. That’s why for this special anniversary edition, MaryAnn Maksinski, Director of Trade Marketing at Apartments.com, and I co-presented highlights from this year’s webinars!
Our presenters covered a variety of topics including resident retention, promoting reviews and building your SEO strategy. With so much to cover, it’s practically impossible to maintain brevity in a blog post to summarize the top tips! Instead, I grouped each topic into an overarching category. I invite you to scan the list of topics and presenters we’ve had the privilege to work with. Click each topic to read the blog post or, better yet, watch the full recording!
Media and Branding
- The Importance of Online Video with Patrick Grandinetti, Head of Real Estate at Google
- Increasing Exposure in Your Market Through Public Relations by Nancy Davies, VP of Salmon Borre Group
- Building an SEO Strategy at Your Community, by Amado Candelario, Search Engine Optimization Manager at Apartments.com
- Online Media in the Multifamily Housing Industry with author and social media expert, C.C. Chapman
Resident Retention and Awareness
- Raising Rent the Right Way with Sarah Greenough, SVP and CMO of Princeton Properties
- 275 Ways to Impact Resident Retention with Jen Piccotti, Senior VP of Education and Consulting, and Lia Smith, VP of Education and Consulting, of SatisFacts
- The Resident Experience Life Cycle with Karen Courtright, Research Director at Slack and Company and Susan Bryant, VP of Marketing at Apartments.com
- Preferences of Today’s Renters with Ed Erickson, President of Erickson Research and MaryAnn Maksinski, Director of Trade Marketing at Apartments.com
Community Reputation and Reviews
- Reputation Management with HootSuite VP of Marketing, Ben Watson
- Best Practices with Chris Brown, VP of Product at Apartments.com
- Promoting and Managing Reviews with Erin Jones, Leasing Manager at Lomax Properties
Phew – that’s a lot of learning, but we won’t stop there! Join us on June 13th with guest presenter Virginia Love, VP of Training and Marketing at Waterton Residential, to discuss leveraging social media at your community.
If you have any questions or comments, tweet them to @Apartmentscom, using the hashtag #AptsTraining, or leave them in the comments section below.
