Near almost every college or university, there are a wide variety of options for student housing. In many cases, there is the potential for new residents – from students that are moving off campus, moving from a different state, or that are transferring schools. To bring those students to your property, it is important that your community is able to stand out against other competing properties in the area. There are various ways a property can take advantage of the area they are located in to bring in new student renters.
It is extremely important that your property name is known on campus and that your communities presence is felt among the students. Find out what events the campus has throughout the year, and if they will let you advertise on campus. If they have a school market day, place a stand where you can hand out flyers, prizes, and give information to the students that pass by. At major events that are hosted by the school, you can have leasing representatives from your community hand out flyers with information about your complex and give out freebies to students. This will ensure that the students will already have information about your community, prior to searching for somewhere to move, and that you will build a good reputation on campus.
If there are sorority and fraternity houses on campus, try to see if you can host some of their sponsored events. Prior to the start of each semester, host an event at your community where students can come in and take a look at the community. At these events, leasing agents can go out and talk to the students about what they are looking for in an apartment and tell them a bit about what living at your community is like.
Making your student housing stand out is all about getting your name out there and having students remember it! Take the initiative to get your community known on and off the campus to ensure that when students are ready to rent, your property will be top of mind.
This is a guest post from Gabrielle Castaneda, who is currently enrolled at the University of South Florida pursuing a bachelor’s degree with a major in marketing, a minor in international business and a minor in management. In her spare time she enjoys doing outdoors activities.
