This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Is your apartment community active on Twitter? With over 100 million users, odds are your residents are there and listening. When you are tweeting, it’s important to keep a couple things in mind: share, ask, respond and reward.
Your residents are following you to get more information, so make sure you are sharing a lot. Include multimedia or links in your tweets whenever possible. Ask your residents questions to get their feedback on everything from events to the maintenance team. This will show you are listening and interested in what they have to say. When your followers mention or direct message (DM) you, make sure to respond. No one likes an inactive account. And finally, reward your followers. You can work with neighboring businesses to offer residents special discounts or even announce a secret pizza party being held at your community. Your residents will appreciate the special treatment for being your follower and may even share their reward with their social media circles.
I have often heard the hardest part about Twitter is not knowing what to say, so here are 10 tweets to get you started. Add in your own links, dates or names and you’re ready to go!
10 Tweets Your Residents Will Love
- Just a friendly reminder, rent is due on Monday. Stop by the leasing office to learn about our different payment options!
- Staying in for dinner tonight? Try this delicious recipe http://bit.ly/zA6CBh
- Are you parked on the north side of the street? Remember to move your car before 9AM tomorrow for street cleaning
- Here are some tips for finding and choosing a roommate http://bit.ly/wdww4D
- Have you submitted a maintenance issue recently? We’d love to know how your experience was {link to survey}
- Mention Twitter when you stop in for a tour of our luxury apartments and receive a Starbucks gift card!
- Meet your leasing office team: Laurie, Marketing Director {link to Laurie’s video bio on your site}
- Looking for something fun to do tonight? Check out the neighborhood events calendar {link to calendar}
- What would you like our February apartment community event to be?
- Tomorrow is garbage day, so make sure to throw everything out tonight to keep your apartment smelling fresh!
