Most people know that SEO is important, but not many know how to get started. In this episode of our Got a Minute? video series, I am going to walk through the SEO and SEM tools I use every day to monitor Apartments.com. Hopefully some of these work for you, but there are lots of tools available, so you can find something that fits your needs. If you have any questions after watching the video, please leave them in the comments section below.
Hello everybody, my name is Amado and I am the SEO Manager here at Apartments.com. Welcome to Got a Minute? Today I want to walk you through some of the SEO tools I use day-in and day-out. Hopefully this is something you can use in your day to day as well.
I want to start off with SEO monitoring tools. First of all, Google Web Master Tools and Google Analytics are absolutely free. They only require a small amount of code to be inserted into your website and then you are off and running. They provide a wealth of knowledge from the perspective of search engines. SEOmoz is a wonderful resource and provides a bunch of tools that can get a little bit technical, but offer a lot of information from the data you may be getting from Web Master Tools and Google Analytics, and helps make sense of all those numbers. They also have a blog that offers lots of tips and tricks to optimize your website. SEMrush focuses a little more on the keywords side. If you are running a campaign for your Google paid AdWords, this gives you insight into how you are doing compared to your competitors.
Moving onto keywords. Wordstream.com and KeywordDiscovery.com are essentially the same type of tool. They provide synonyms to keywords that may be important to your domain. For example; if you were to plug in something like “Apartment building” you will get back a synonym that search engines find relevant along the lines of “Apartment community.” This is a great resource for figuring out how to attack other keywords for you website. Same thing goes for Google Keyword Tool, the difference is this provides search volume information based off of Google.
Last but not least is ranking. SEO book is a website that provides a plugin for Chrome and Fire Fox browsers. It allows you to search a keyword for your domain and it tells you, in real time, where you are ranking on Google, Bing and Yahoo.
These are the tools I use every day, they work for me. There are tons of tools out there and available. If you have any questions please leave them in the comments section below. Thank you!