When social media and digital innovations first came on the scene, many presumed it would be the start of a slow decline in person-to-person interaction. However, as the years go by, it becomes more obvious that in many cases social media is doing just the opposite. Through social media, consumers and businesses are able to interact like never before. Companies can now address consumer issues, complaints or praise in real-time and in turn, consumers are inviting brands into their everyday life through Facebook and Twitter.
A recent article from Forbes, The Age of Mass Intimacy: CEOs Share Secrets of Connecting with Customers in a Digital World, dives deeper into how social media and digital marketing are affecting the relationship between consumers and companies. Dan Jauernig, CEO of Classified Ventures, the parent company of Apartments.com, participated in a round-table discussion with other leaders from industries such as healthcare, energy, telecommunications and technology to discuss how they use social media to connect in their business. Read More
The 2012 Q2 STaR Report is now available! Keep a pulse on how renters are searching for apartments, by market, with the Apartments.com quarterly STaR Report. Based on search data provided by millions of Apartments.com visitors, the STaR Report features both national and local Statistics, Trends and Research (STaR) relating to what renters are looking for in apartments.
We’re all familiar with the typical shopping process: Go to the store to shop for a product, evaluate your options, make a purchase and experience your new item at home. In 2005, Procter & Gamble defined the in-store evaluation as the consumer’s First Moment of Truth (FMOT), with the Second Moment of Truth (SMOT) happening once the item purchased is brought home. But, what about the research that takes place before a consumer goes to the store?
We learned during the Importance of Online Video Training Series Live! webinar, hosted by Patrick Grandinetti, Head of Real Estate at Google, that online research and reviews are changing the game and are becoming what Google calls the Zero Moment of Truth, or ZMOT. The ZMOT, which first came to our attention last summer, takes place before the First Moment of Truth. In his presentation, Patrick described how the ZMOT impacts the housing industry and what we as multifamily housing professionals can do to maintain and increase success through online video. Read More
Just like any home, the curb appeal of your apartment community can make a good or bad impression on potential renters. Ways to increase curb appeal can include adding exterior decorations, re-painting, or making improvements to the landscaping. There are a variety of simple, cost-effective improvements to elevate your curb appeal this fall.
Kicking off premier week for the 10th season of the Ellen DeGeneres Show, the team at Apartments.com had the opportunity to provide $20,000 toward free rent for a year to a family who lost their home during Hurricane Isaac. Over 13,000 people in the New Orleans area were affected by Hurricane Isaac, including the Schaffer family, from Braithwaite, LA. Despite their loss, Jesse Schaffer and his son, Jesse Schaffer, Jr., grabbed boats and set out to help those affected by the storm. Within a 24-hour period, during the height of the Hurricane, they had rescued 120 people and their pets and brought them to safety.
When she heard the Schaffer’s story, Ellen, a New Orleans native, wanted to recognize them for their heroic efforts. Apartments.com is proud to be able to provide the Schaffer family with $20,000 toward free rent for a year! Watch the clip below to hear more about the Schaffer’s story and see Ellen surprise them with free rent! Read More
A recycling program is a great way to help sustain the earth, but sometimes the hardest part is deciding where to begin. By creating a program for your residents, it can not only help the environment, but also build a sense of community and remove barriers that may prevent residents from recycling on their own.
Happy Apartments.com Appreciation Week!
In honor of Apartments.com Appreciation Week, we wanted to thank all of you who have partnered with us and those of you who are considering us as an advertising solution in the future. As a token of our gratitude, we are giving you a chance to win a brand new Amazon Kindle Fire!*
To win, all you have to do is to be the first to name the tagline of our new advertising campaign in the comments section below. Read More
By now, most of us have heard the term SEO. You might even know it stands for Search Engine Optimization. But, what exactly does that mean? If your response is along the lines of something about showing up in Google, you’re on the right track, but there is so much more! SEO helps your website be found, read and favored by search engines like Google, Yahoo! and Bing. Many of us shy away from SEO because it sounds confusing and hard to manage, but it’s not. With a few tips, you can take control of your SEO!
To prove our point, we asked Amado Candelario, SEO Manager of Apartments.com, to host the Apartments.com Training Series Live! webinar on search engine optimization. In this 30 minute session, Amado covered a lot of ground, explaining why SEO is crucial for small business web design, how to implement an SEO strategy and what to avoid. The recorded webinar is available for you to view here. A few of the highlights from the Q&A session are: Read More
While summer may be winding down, things are heating up in the marketing department at Apartments.com! We recently launched an integrated advertising campaign tagged with the line Find your perfect fit. The program plays off the positive feeling people experience when they’ve discovered precisely what they’re seeking in an apartment or potential new resident. The ads feature a dominant green key representing the power of Apartments.com to unlock opportunities–providing a consistent and memorable graphic hook to help tie together all elements of the campaign.
While the new ads are fun and engaging, our goal is to increase exposure for you! This summer and fall, the airwaves will be abuzz with Apartments.com. In addition to print, millions of renters will hear and see our name across a variety of popular media channels, including:
- Pandora Radio
- XBOX Live
- View our three television commercials on networks such as MTV, TBS, Comedy Central, E! and more! Read More
We hear it all the time – I just don’t have the time or energy to stay current with Google or I don’t know the first thing about Facebook marketing, or worst yet, I have a website, that’s all I need to do.
While my post will touch on the latter two points, I am not here to endorse Facebook or scold you for abandoning your website like a bad habit. My goal is to provide you with easy-to-implement pointers on how to build a solid yet simple website that is both search-engine and user friendly without making your web developer burn the midnight oil. Let’s dive right in. Read More