This week’s Photo of the Week is a sun deck image from Domain San Diego taken by CA photographer Joakim Blomdahl. This is a great example of highlighting a truly unique feature; in this case, the property’s modern and angled sun deck.

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This week’s Photo of the Week was shot by East Coast DP Gerard Garcia at The Shipyard in Hoboken, NJ.

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Have you ever wondered how some properties that are in less than perfect condition somehow have excellent resident retention? The reason for that is simple: Resident retention starts with stigma rejection. Too often residents feel as though they were only important to the leasing agent until they signed the dotted line. After that, they are frequently treated as debtors with no right to complain or voice concerns.

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The housing recovery rolls on, and the latest reports reveal some very interesting trends for renters. Here are some takeaway figures. Note that these statistics apply to the urban market only:

• 11.5% increase in list price since last year
• 21% decrease in homes on the market since last year

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When it comes to searching for a home, people want to know as much as possible about the future place they are going to live. In addition to giving great tours and having an updated website filled with important information about your community, properties should consider providing walkthrough videos. There are various reasons and benefits why a community should consider posting walkthrough videos of the different units available, including convenience for potential residents.

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Each week, the Apartments.com Photography Team selects a photo taken by one of our Digital Photographers that truly represents the type of photographs that Apartments.com uses to showcase a property. These images are not only really successful at capturing the space and architecture of a property, but they are all-around great photos!

The Photo of the Week this week is an inviting fitness center, shot by Team Lead Dan Kohler at the Avonlea at Towne Lake in Woodstock, GA. Read More

Social media and content marketing can boost your endeavors, but far too many people are not willing to play the long game and put in the time and effort to have social media success. How do you reap the rewards and allow social media to do the work?

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If you begin to notice sudden behavior changes among you residents, such as frantically cleaning up their apartment, taking out the trash and cooking up a storm for their roommates, do not be alarmed. These are common side effects exhibited most often this time of year when we launch our Roommate of the Year contest.

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Each week, the Apartments.com Photography Team selects a photo taken by one of our Digital Photographers that truly represents the type of photographs that Apartments.com uses to showcase a property. These images are not only really successful at capturing the space and architecture of a property, but they are all-around great photos!

The photo of the week this week was shot by Team Lead Dan Kohler in Smyrna, GA. Read More

In today’s web-based world, it is essential that communities establish an online presence and manage their reputation online. Though it is difficult to completely control what can be said about your property online, it is important that you are active in the online space. If a community fails to protect or establish an online reputation, they could be at much more of a competitive disadvantage than a neighboring property. It is important for a property to stay updated with community-related chatter on major social media sites.

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