According to tradition, lore and law, October 1 is one of the two biggest moving days of the year (May 1 being the other). Let’s take a moment on this occasion to reflect on the data we’ve seen through our industry’s busiest time of year.
Apartments.com saw record traffic and lead conversion through the summer months, and while I’d like give credit to our recent site redesign, suffice to say macroeconomic trends came into play. Consider the following: Read More
Apartments.com has crowned Arlington, VA resident, Jesse McLaughlin, as its 2011 Roommate of the Year in its third annual contest, which searches the country high and low for America’s best roommate. Watch Jesse’s reaction as ABC breaks the news that he is the Roommate of the Year, winning FREE Rent for a Year plus $10,000! Jesse’s winning video entry, entitled Roommating MVP, scored high points with both the American public and the Apartments.com judging panel. Congratulations to Jesse and all the exceptional roomies who entered our contest!
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
October 1st is one of the biggest moving days of the year and it’s right around the corner! Having a solid resident retention plan is a great way to avoid the costs associated with big moving days. Resident turnover can cost thousands of dollars once you factor in advertising, screening, leasing office time, maintenance, cleaning and everything else associated with finding the perfect new resident. Here are a couple ideas for keeping your residents happy and living in your community. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
In a world where the phrase “I’ll Facebook you” has become an acceptable salutation, the line between personal and professional is starting to blur. I have been noticing at our company, and others, that people are combining their business and personal networks on Facebook. This practice is okay, as long as you take the time to understand online responsibility and your company’s social media policy. Here are a couple tips for maintaining a versatile Facebook page: Read More
Today, I’m excited to announce the release of our annual Top 10 Best Cities for Recent College Grads list with Hartford-New Haven claiming the #1 spot!
Faced with a sluggish economy, many college graduates who collected their diplomas in the spring are still looking for jobs and a place to live as summer comes to a close. As competition for jobs soars, along with the cost of rent, there is hope for many of these newly minted graduates who know which cities afford them the best opportunity to jump-start their professional lives. To help give these post grads a leg up, Apartments.com and CareerRookie.com—the collegiate job website from CareerBuilder.com—have revealed their 4th annual best cities list to paint a realistic landscape of the current job market and cost of living in the most popular cities for young adults. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
It’s that time again. Back to school! If you have an apartment community near a college campus, then you are gearing up for the busiest time of year. As soon as you get all of your 2011-2012 residents moved in, you have to start thinking about getting leases signed for next year. I had the opportunity to chat with Kim Cory, Sales and Marketing Director for University Village, about marketing to students. She offered five tips for reaching your key audience and having a positive presence on campus. Read More
I know consumer reviews are scary. Trust me. Having worked in public relations my whole life, user-generated content that can disparage a brand I’ve been working years to uphold, has kept me tossing and turning more than one night. Something you used to have control over is not totally in your hands anymore: your public image (e.g. branding, advertising, marketing collateral, and even to some degree, the press being generated about your company). Sure, people could complain about your property, but that was typically somewhat contained. Today, anyone can publicize their praise or contempt for your brand by going online. What’s worse than consumers finding it? Consumers looking for it, especially renters. In fact, 58% of renters, who are also active on social media, told us at Apartments.com they search for additional apartment information and recommendations online when looking for a new place to live.
My name is Tammy Kotula, and I’m addicted to review websites Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Thanks for tuning into the Apartments.com Got a Minute? video series, where experts from Apartments.com answer questions and tackle topics in about a minute. This month our Marketing Manager and Online Marketing Specialist discuss the importance of testing email subject lines and provide four tips to do so. If you have any questions, make sure to comment below. Read More
This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.
We’ve all been there. You have this great piece of new content; a fresh article or updated information about a property or model type and you don’t want to wait for the search engines to take their sweet time finding it and getting it indexed. Lucky for us, Google has recently provided a couple of options for getting that content discovered a little quicker. You need a couple of things set up in order to take advantage of them.
The Essentials Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
A fairly popular playwright once asked What’s in a name? Well, I’m going to argue a lot! Our names are very important to us, so your potential renters’ and current residents’ names should be even more important to you. Here are five unforgettable tips to help you remember the name of everyone who walks into your leasing office: Read More
Equal Housing Opportunity
