This is a guest post from Gabrielle Castaneda, who is currently enrolled at the University of South Florida pursuing a bachelor’s degree with a major in marketing, a minor in international business and a minor in management. In her spare time she enjoys doing outdoors activities.
Although advertising on campus and social media is essential when it comes to marketing to college students, there are other creative ways to reach out to the college crowd.
Here are three fun ways a student housing community can ensure they stand out from their competition.
- Host a monthly game night: Whether it is at a local hang out spot or on campus, hosting a monthly game night is a fun way to garner interest in your property. Make sure there is a prize for the winner as an incentive for prospective renters! Have leasing agents attend the game night and be ready to chat with the prospective student renters. This is a great way to keep your property name known on campus, build personal relationships with students, and have students associate your community with having a good time.
- Give freebies: It is no surprise that most college students are living on a budget and are notorious for taking advantage of any freebies on or off campus! At the beginning and end of each semester, offer a free treat or giveaway for students that come in to visit your property.
- Host happy hour: The college crowd tends to hang out at local bars on the weekends with their friends. Do a little research and find out if you can host or co-host a happy hour night. Promote your happy hour on social media and around campus. If the night is successful, it can be repeated on regular basis or when you’re in need of an extra lift. Leasing agents can talk to students during the happy hour, hand out their business cards or schedule viewing appointments.
These are just a few ways that you can promote your available student housing to prospects on or near campus. Share your best tips in the comments below!
This is a guest post from Gabrielle Castaneda, who is currently enrolled at the University of South Florida pursuing a bachelor’s degree with a major in marketing, a minor in international business and a minor in management. In her spare time she enjoys doing outdoors activities.
