This week, Tami Siewruk and her team at Multifamily Pro are hosting a terrific event in Dallas – the Social Media Optimization Summits (#OptSum to those Twitter-hashtag-savvy folks). A companion to the first iteration back in March, Optimization Summits is a great two-day immersion into the nuts and bolts of how to market your brand online. Having gone in March, I was witness to the terrific array of speakers who covered topics ranging from word-of-mouth marketing to search engine optimization, from tips on crafting emails that deliver results to an eight-hour crash course on understanding and engaging consumers via Facebook. Though the message during these sessions was universal to all marketers, the multifamily industry was well represented and, as a result, the speakers paid special attention to how apartment marketers could apply these insights.
Now Multifamily Pro is at it again, bringing back some of the best speakers from March for OptSum, fall edition. Personally, I’m really excited to hear Brian Solis discuss the principles of the Conversation Prism and Lauren Fernandez detail how social can help us communicate more effectively across generations, in addition to my friends Mike Whaling and Duncan Alney dropping knowledge on Facebook and online reputation management, respectively.
In addition, I’m privileged to join this group in sharing my own insights on mobile marketing. My workshop, split out into two two-hour sessions, is really focused on demystifying the buzz around engaging consumers via text messaging, mobile-optimized web experiences, native apps (like iPhone & Android), location-based social networks (think Foursquare) and other emerging trends like geo-fencing, augmented reality, etc. My goal is to spend much of the discussion around workshopping attendees’ specific needs and questions, and I plan to spend a fair amount of time online, setting up example SMS campaigns, native apps and “mobilizing” websites to demonstrate how easy it is go mobile — at least at the most basic level.
I’ve included the first few slides from my presentation as a teaser to those who may be interested in attending. I’ll be sure to post the full presentation both here and to Slideshare after OptSum has concluded. Hope to see you in Dallas!
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