Are you investing in mobile advertising? Well, someone sure is.
According to an eMarketer study released yesterday, mobile ad spending will be up nearly 80 percent in 2010, to $743 million (which is revised from a $593 million estimate released earlier this year), and in 2011 will top $1 billion. Therefore, says eMarketer, “Mobile has broken through to reach the mainstream of digital advertising.”
This growth is driven by the explosion in smartphone usage. At Apartments.com, visits to our mobile sites have more than doubled year over year and the trend can be traced back to the 2009 holiday season when the proliferation of Android-powered handsets and iPhones, not to mention the steady sales of Blackberries, caused an unmistakable hockey stick-style spike in traffic. Those trends have continued through 2010, and throw in the expected surge in mobile-enabled tablet sales this holiday season, and it’s safe to agree with eMarketer’s assertion that ad spending – which, let’s face it, always follows consumers – in mobile is going mainstream.
If you don’t have a mobile advertising strategy, time to get started now. Like all nascent mediums, cost is still favorable and while it means yet another source to track, the numbers don’t lie. We’d love to hear what you’re doing or plan on doing in the mobile space!