This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services
In 2007, one third of mobile subscribers were texting, mobile browsing was practically non-existent, and the iPhone had just been released. Apartments.com responded with the product Text4Info Messaging, including a customizable keyword that auto-responded with basic property information and a link to the listing on the Apartments.com mobile site.
Now in 2011, 3/4th of all Americans have mobile phones, over 2/3rd send text messages, QR Code use is growing rapidly, and mobile browsing is set to overtake browsing on traditional desktop computers by 2013. Texting alone just isn’t going to cut it anymore!
In response to our ever-watchful eye on these industry trends, we’re proud to introduce:
MOBILE INFUSION – Your Complete Mobile Marketing Solution
Mobile Infusion is designed to be the only service you need to take advantage of all the latest trends in mobile, capturing renters when they use mobile most – “on the go”.
Mobile Infusion customers get:
A private-label mobile site: Giving apartment shoppers on-the-go access to property information, photos, floorplans and even Walkthrough Video (for current Walkthrough Video customers)
And four ways to get renters there:
- Customizable Mobile Keyword (eg. Text APTS to 29999)
- QR (Quick Response) Code
- Custom Mobile URL using your Keyword (eg. m.apartments.com/apts)
- Outdoor signage and Be Back Clocks
Plus, when renters text your mobile keyword, you’ll receive their mobile phone number so you can follow up by text or phone immediately!
This powerful marketing tool gives you exposure to on-the-go renters for one monthly subscription price and no setup fee.
We definitely want to hear from you about the launch of Mobile Infusion and the new features, and even ideas for the future! Please leave comments below or send me an email at product@apartments.com.
