While I would like to believe my recent post inspired our friends at Archstone to up their investment in their mobile presence, clearly they have been all over this for a long time.
As the release of their new mobile website and iPhone app for residents demonstrates, Archstone understands that mobility is key to reaching its audience. I tried out the site (to use the app you must prove you’re a resident, which, unfortunately, I am not) and was truly impressed by how fast and easy the site is to use. I was even more impressed by Archstone’s motivation to invest in mobile, as Donald Davidoff explains in his recent blog post: 1. Prospective and current residents are mobile, 2. It improves efficiency and 3. It improves communication.
Donald does a great job articulating why anyone who has customers to serve or prospects to capture should be investing in mobile. It should no longer be a matter of if or when, but what and how much. How are you investing in mobile?