When it comes to searching for a home, people want to know as much as possible about the future place they are going to live. In addition to giving great tours and having an updated website filled with important information about your community, properties should consider providing walkthrough videos. There are various reasons and benefits why a community should consider posting walkthrough videos of the different units available, including convenience for potential residents.

Read More

We recently launched our YouTube channel, allowing our users to search for Apartments.com listings directly on YouTube. Apartment hunters can search by city, state, zip code, rent range, number of bedrooms or bathrooms, or even by entering a point of interest or famous landmark. To help understand more about the importance of online video, we spoke with Patrick Grandinetti, Head of Real Estate at Google. In this Q&A, Patrick provides important information related to why video is so important to online advertising, general trends and how property managers can use and promote videos.

Read More