Last week’s edition of Training Series Live!, hosted by Karen Courtright, Research Director at Slack and Company and Susan Bryant, VP of Marketing at Apartments.com, unveiled a comparative research study, reviewing what multifamily professionals perceive to be true about renters, versus the renters’ actual apartment search process, attitudes and behaviors. 

It turns out what consumers are doing isn’t exactly what we on the property side think they are doing!  As someone who works in the multifamily industry and is also a renter, I was particularly surprised by some of the results.  In addition to highlighting the key findings from yesterday, I’m sharing some of my ever so helpful ah ha! moments:   Read More

We are delighted to announce the launch of the first ever Apartments.com Training Series Live! webinar on reputation management was a success!  The 30 minute session was presented by Ben Watson, vice president of marketing (a.k.a. Social Media Ninja) from HootSuite, a popular social media management system.  The attendee registration was full and we had a lot of great feedback come through! 

If you missed it, you might have some unanswered questions running through your head, like: Read More

Apartments.com is excited to announce the launch of its first-ever webinar series, entitled Training Series Live!  In response to the positive feedback we received on the current classroom-style Apartments.com Training Series taught by our very own Advertising Consultants, we are expanding our curriculum to better accommodate you with live webinar sessions. 

Apartments.com Training Series Live! is a compilation of 30- 45 minute live webinars – at no charge!  We’re expanding on popular topics within the Apartments.com Interactive Multifamily Marketing and Socializing Your Community curriculum, plus covering a variety of important topics taught by experts in the industry such as: Read More

This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com. 

We are so excited to announce the newest addition to our Apartments.com Training Series! These sessions are offered free of charge to all of our advertisers, and discuss how to maximize advertising, capitalize on online media and acquire valuable information on industry research. Our newest session, Interactive Multifamily Marketing, takes a detailed look at how the power of online advertising can drive infinite exposure to your apartment community. Read More