This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
We are so excited to announce the newest addition to our Apartments.com Training Series! These sessions are offered free of charge to all of our advertisers, and discuss how to maximize advertising, capitalize on online media and acquire valuable information on industry research. Our newest session, Interactive Multifamily Marketing, takes a detailed look at how the power of online advertising can drive infinite exposure to your apartment community. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Reduce, Renew, Reuse. To some this phrase is an overused alliteration, to others it’s a lifestyle, but to apartment communities it’s any easy way to make a difference. At Apartments.com, we try to do our part around the office to help the planet, like providing sustainable lunch bags to employees and strategically placing recycling bins around copy rooms and printers. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Peak rental season is right around the corner, so I sat down with the Apartments.com Director of Photography, Mandana Namvar, to discuss the importance of photos and what her department can do to get your property spring-time-ready! If you have any questions for Mandana make sure to comment below and if you would like to talk to someone about scheduling a photo shoot for your apartment community please email sales@apartments.com. Thanks for watching! Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
As cheesy as the title is, providing a safe and fun environment for your residents is very important when it comes to a shared fitness center, especially since 77% of renters told Apartments.com that they would be more likely to increase their workouts if there was a fitness facility in their building. Below are a couple tips to keep all those people healthy and happy in your fitness center: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
The busiest rental season is quickly approaching, which means spring cleaning, softball leagues, daydreaming about college trips to Panama City Beach and touching base with your potential and current residents! With MyMedia you can keep in touch year round. Our ongoing updates and slick designs provide you with countless creative options to choose from so you can effortlessly send relevant communications customized to prospects or residents. While, I could just list all our features, I’d rather give you an idea of how MyMedia plays an important role through the lifecycle of a resident. So, without further ado, I’d like to introduce John Doe Properties… Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Top of the mornin’ to ya! With St. Patrick’s Day right around the corner, this is a great time to create a fun atmosphere in your apartment community and engage with your residents. As they say, everyone’s Irish on St. Paddy’s Day, so here are some ideas for activities, surprises, and Facebook posts that you can use this year in your community: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
It shouldn’t come as a surprise that, according to credit agency Experian, the lowest credit scores belong to those 18 to 29 years of age. In fact, a recent National Multi Housing Council (NMHC) survey found this age demographic also happens to account for the largest segment of renters in the United States. In the past, renting an apartment had little to no effect on a person’s credit score, but thanks to Experian’s recent acquisition of RentBureau, you can help residents increase their credit scores by reporting timely rent payments! Read More
This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.
If you haven’t already heard about this site, let me introduce you to Quora. What’s it all about? Well, I’ll let their “about us” page do the talking:
“…One way you can think of it is as a cache for the research that people do looking things up on the web and asking other people. Eventually, when you see a link to a question page on Quora, your feeling should be: “Oh, great! That’s going to have all the information I want about that.” It’s also a place where new stuff–that no one has written about yet–can get pulled onto the web.” Read More
This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.
So you’re considering adding a blog to your website. That’s great! But hold on a second. Where you put that blog can have an impact on search engines and how they view all that great, new content you’re providing them. When you or your developers are building the blog, more often than not, this question comes up:
“Should we put the blog on www.companyname.com/blog or blog.companyname.com?” Read More
This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.
Everyone’s heard of finding a keyword and trying to rank for it. Next thing someone does is put that keyword in their Title Tag, Description Tag and throughout the copy someplace like their homepage. As far as on-page keyword optimization, what else can you do? Turns out, there’s more you can do on the page to let the search engines know that your page is about a specific keyword or phrase.
Allow me introduce you to latent semantics. Latent semantics is just the technical term for using surrounding words to gain or provide meaning and context. Placing relevant and related words and phrases in close proximity to the keyword you are targeting can actually be a stronger signal to search engines than simply repeating the targeted keyword over and over again. Let’s take a look at an example of how to research and implement latent semantics. Read More
