Although it’s not always top of mind, homelessness is everywhere. On my morning run, I pass the man singing My Girl. On my way out the door, I see the woman selling newspapers outside the grocery store and then the man who sits just outside of the train station every morning, wishing everyone who passes by a wonderful day. That’s already three people affected by homelessness and I’ve only gone a few blocks from my apartment.
Volunteering is a passion of mine but what can I possibly do for someone living on the street? Lucky for me, I work at one of the greatest companies; Apartments.com. From helping families in need through the Ellen DeGeneres Show, to the Campaign to Help End Homelessness, I’m thankful to work for a company that gives back and really cares. You can join us in the fight against homelessness. Here are some ways you can replicate the efforts and make a difference in your community: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
As much as we talk about the importance of recycling, the United States is the number one trash-producing country in the world. This means that 5% of the world’s population generates 40% of the world’s waste! With this being National Recycling Week, I thought it would be fun to show you some ways to conserve waste and save money by repairing, versus replacing, your appliances. The below infograph, from Part Select, shows the cost to replace some common appliances. If you click on the buttons, possible symptoms and their fixes are shown. Have fun playing around with this and maybe next time one of your resident’s dishwasher leaks, you can save some money by repairing it. Read More
This post was originally written by Omer Navaid, Online Marketing Specialist at Apartments.com
Do you know where your residents are coming from? Knowing the source of your leads – especially the ones that convert to leases – is critical in terms of determining where to spend your advertising dollars. Here are five friendly suggestions on how to keep track of your various lead sources: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Can you believe it’s October already? The leaves are changing, Pumpkin Spice Lattes are back and Halloween costume stores are popping up around the country. Like other holidays, this is a great time for you to have some fun around your apartment community! Here are some ideas to get your residents together for a spooky, good time: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
October 1st is one of the biggest moving days of the year and it’s right around the corner! Having a solid resident retention plan is a great way to avoid the costs associated with big moving days. Resident turnover can cost thousands of dollars once you factor in advertising, screening, leasing office time, maintenance, cleaning and everything else associated with finding the perfect new resident. Here are a couple ideas for keeping your residents happy and living in your community. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
In a world where the phrase “I’ll Facebook you” has become an acceptable salutation, the line between personal and professional is starting to blur. I have been noticing at our company, and others, that people are combining their business and personal networks on Facebook. This practice is okay, as long as you take the time to understand online responsibility and your company’s social media policy. Here are a couple tips for maintaining a versatile Facebook page: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
It’s that time again. Back to school! If you have an apartment community near a college campus, then you are gearing up for the busiest time of year. As soon as you get all of your 2011-2012 residents moved in, you have to start thinking about getting leases signed for next year. I had the opportunity to chat with Kim Cory, Sales and Marketing Director for University Village, about marketing to students. She offered five tips for reaching your key audience and having a positive presence on campus. Read More
I know consumer reviews are scary. Trust me. Having worked in public relations my whole life, user-generated content that can disparage a brand I’ve been working years to uphold, has kept me tossing and turning more than one night. Something you used to have control over is not totally in your hands anymore: your public image (e.g. branding, advertising, marketing collateral, and even to some degree, the press being generated about your company). Sure, people could complain about your property, but that was typically somewhat contained. Today, anyone can publicize their praise or contempt for your brand by going online. What’s worse than consumers finding it? Consumers looking for it, especially renters. In fact, 58% of renters, who are also active on social media, told us at Apartments.com they search for additional apartment information and recommendations online when looking for a new place to live.
My name is Tammy Kotula, and I’m addicted to review websites Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Thanks for tuning into the Apartments.com Got a Minute? video series, where experts from Apartments.com answer questions and tackle topics in about a minute. This month our Marketing Manager and Online Marketing Specialist discuss the importance of testing email subject lines and provide four tips to do so. If you have any questions, make sure to comment below. Read More
This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.
We’ve all been there. You have this great piece of new content; a fresh article or updated information about a property or model type and you don’t want to wait for the search engines to take their sweet time finding it and getting it indexed. Lucky for us, Google has recently provided a couple of options for getting that content discovered a little quicker. You need a couple of things set up in order to take advantage of them.
The Essentials Read More
