This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Whether you are just getting started with your social media strategy or you’re paving the way for others in the industry, it is imperative to have a policy in place. In this digital era, your employees need to be well versed in appropriate online behavior when they are representing, not only themselves, but also the brand. Policy can be a scary word for employees, which is why your social media policy should really be more of a set of guidelines. Here are a couple tips to get you started on your set of guidelines: Read More
Apartments.com is excited to announce the launch of its first-ever webinar series, entitled Training Series Live! In response to the positive feedback we received on the current classroom-style Apartments.com Training Series taught by our very own Advertising Consultants, we are expanding our curriculum to better accommodate you with live webinar sessions.
Apartments.com Training Series Live! is a compilation of 30- 45 minute live webinars – at no charge! We’re expanding on popular topics within the Apartments.com Interactive Multifamily Marketing and Socializing Your Community curriculum, plus covering a variety of important topics taught by experts in the industry such as: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
I’m not a businessman. I’m a business, man. – Jay-Z Read More
The social media panel discussion I participated in at the 2012 TransUnion Property Management Summit last week in Denver was astonishing for what did and didn’t happen. What did happen: The audience of multifamily professionals seemed surprisingly – if not a tiny bit begrudgingly – accepting of property ratings and reviews. They’re here to stay and there’s nothing we can do to stop it, was the prevailing attitude. Begrudging acceptance will never be confused with warm embrace, but what I witnessed was a giant leap from the outright resistance prevalent in the industry up until now.
And that’s a good thing. There’s plenty of research indicating how important reviews are in making a big purchasing decision, and there’s none bigger than deciding where to live. Read More
Last week Google announced on their blog that they would be transforming their search experience into something rich with people and personal content. Today, Google claims search is limited to public webpages that are created by people you’ve never met. At the heart of this new ‘search,’ Google is looking to bring your social world closer to you than ever before:
“Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.” – Amit Singhal, Google Fellow Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Is your apartment community active on Twitter? With over 100 million users, odds are your residents are there and listening. When you are tweeting, it’s important to keep a couple things in mind: share, ask, respond and reward. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
If you haven’t heard of Pinterest yet, you will soon. The popular new social site allows users to Pin items of interest onto virtual tack boards. Links to cupcake recipes, interesting photography, Blackhawks players and wedding dresses have been inundating my feeds on both Facebook and Twitter, as people put together their boards. The platform is still an invite only, VIP kind of site, but you can request an invitation anytime or receive one from a friend. Here are the main things you need to know in order to speak Pinterest-ese. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Back in January 2011, Facebook introduced their newest advertising product; Sponsored Stories. These ads, which live on the right hand column of Facebook, use people’s friends to endorse a brand and encourage them to engage as well. For example, let’s say I Like Apartments.com on Facebook and then I write a status update that says “Searching for my new apartment on Apartments.com!” If Apartments.com has purchased Sponsored Story advertising, my status update, along with the brand, can be promoted to my friends. Essentially, Apartments.com would be using me as their brand advocate to my network on Facebook. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
They have been talking about it for a while, but Facebook Timeline is officially launching. This new view for profiles takes your life and puts it into; you guessed it, a timeline layout. There are a lot of people asking why all the changes and can’t Facebook leave good enough alone? It’s about providing a more user-friendly experience, said Kate Aronowitz, director of user experience and design for Facebook, in an interview yesterday morning. Using the right hand control, users can quickly scroll through events, friends, photos, wall posts and more from any year in their life. Although Facebook wasn’t around in 1970 (come to think of it, Zuckerberg wasn’t even around then), users can upload photos from that year to truly create a timeline of their life. Read More
During a special Thanksgiving episode of Dr. Drew’s Lifechangers, Apartments.com is recognized as an official life changer for donating Free Rent for a Year to the King family. Burdened by financial hardships, the family of four (with a baby on the way) have been living out of a motel for almost four years. Watch now to see how the King’s lives will change for the better by receiving a gift from an Apartments.com representative, Dick Burke, in this touching segment, sure to tug on the heart strings.
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