These days, people are accessing your website through any number of ways, including desktop computers, tablets, mobile phones and more.  It’s not safe to assume they’re looking at a nice, large display of your website on a 15-inch laptop.  In fact, according to Read Write Web mobile internet usage has doubled every year since 2009.  Think about the differences in what a person can actually view on a screen when using any of those devices.  A web page viewed on that 15-inch laptop with several paragraphs of decorative-font text and large photos mixed in is going to be a struggle to read when squished down and viewed on a 3.5-inch phone screen.

So what are some ways to simplify and optimize a website to provide the most value on a mobile device? Read More

If you’re a regular visitor to, or long-time customer of Apartments.com, you may have noticed the significant transformation of  our site that has taken place in the last week or so.  After years of research, hard work and testing, we launched a redesigned version of our home page and search path!  Needless to say, I’m very  proud of the resulting effort.

What’s important to note is that this is not only a front-end re-skinning of our site, but a complete re-build of our underlying architecture.  The goal, therefore, was not just to improve the user experience, but create a robust foundation for future growth and innovation.  Mission accomplished! That said, the freshest new features are the ones you see on the front-end, the ones that help prospective renters find a place to live, and I’ll enumerate a few of them now: Read More