It’s time for spring cleaning on your online advertising! In my last three posts I provided tips on photos, descriptions and pricing. Now, it is time to bring them all together for peak leasing season. When renters visit websites like Apartments.com and your property websites, they expect complete information, so they can get a clear picture of what they can afford and where they want to live. Renters build confidence and prepare for property visits by checking multiple websites to ensure they are finding the right place at the right price. Do a spring cleaning of all your listings across all the websites where you advertise to make sure you are presenting your property consistently and accurately.
- Details, Details, Details: Be sure to provide as much information about your property as possible; including location, amenities, floorplans and specific features renters look for when searching.
- Use Visuals to Capture Eyes: The number of photos and videos on your ad impact the number of times and ways renters interact with your community. Having current and accurate visual content is no longer an enhancement, it’s a requirement.
- Be Accessible to Renters: Be available when renters want to reach you and in the way they want to reach you. This means answering the phone, replying to email, using chat features and being ready to text within minutes of the renters’ requests. The increasing popularity of smartphones means more renters will contact you while they are on the go.
