This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com. 

Thanks for tuning into the Apartments.com Got a Minute? video series, where experts from Apartments.com answer questions and tackle topics in about a minute.   This month our Internet Support Specialists review the top three questions that we hear from our advertisers and provide the answers.  If you have any questions, please leave a comment below or email support@apartments.com. Read More

This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com. 

Here is a behind the scenes look at our trip to Las Vegas for the National Apartment Association Education Conference and Expo. See anyone you know? Read More

This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services

You’re not alone.  However, adoption of smart phones is rapidly growing.  But don’t take my word for it, these numbers speak for themselves: Read More

This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services

Congratulations to the following Apartments.com customers who were selected as the winners of our March Live Chat contest to receive a new iPad 2! Read More

This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services

Ok, so it’s not such a shocker, but it’s definitely true that the more you’re online and available with Live Chat, the more renters will start chatting with you to get their questions answered, and hopefully set an appointment to take a tour! Read More

This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services

It’s been nine months since we started experimenting with giving renters the ability to chat live with Apartments.com platinum listing customers, and four months since we launched it fully, and it’s proven to be a great next step in advancing the rental industry!  As of February 1, we have over 1,200 properties signed up to receive Live Chat, and continuing to grow at a very rapid pace every week. Read More

The October issue of the Apartments.com Multifamily Minutes newsletter is now available.  Check out this month’s issue for exciting news on the launch of Apartments.com Live Chat and Call Recording, national and local market apartment data from the quarterly STaR Report and PR coverage from our Biggest Moving Day of the Year satellite media tour—more than 300 television outlets broadcasted our story!

Hi everyone,

As you may know, Apartments.com recently announced the results of our testing and subsequent launch of Live Chat. Long story short, by facilitating a live online conversation directly between the leasing office (or the call center) and the renter, we’re seeing an increase in leads without sacrificing other lead types, like email, phone and availability checks through vendors like VaultWare. We’ve effectively (and not too immodestly) introduced a new, highly effective and incremental lead type to the ILS space, and needless to say are pretty excited about it. But like any lead, you get out of Live Chat what you put into it.

Below is a little exercise I like to call “Good Chat/Not-As-Good Chat,” where I compare two actual Live Chat transcripts taken from our site. A Good Chat takes attentiveness and strong customer service skills. Leasing professionals who focus first on answering questions, not selling a lease, will ultimately capture more lead data and have more success with Live Chat. Read More