This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
In a world where the phrase “I’ll Facebook you” has become an acceptable salutation, the line between personal and professional is starting to blur. I have been noticing at our company, and others, that people are combining their business and personal networks on Facebook. This practice is okay, as long as you take the time to understand online responsibility and your company’s social media policy. Here are a couple tips for maintaining a versatile Facebook page: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
It’s that time again. Back to school! If you have an apartment community near a college campus, then you are gearing up for the busiest time of year. As soon as you get all of your 2011-2012 residents moved in, you have to start thinking about getting leases signed for next year. I had the opportunity to chat with Kim Cory, Sales and Marketing Director for University Village, about marketing to students. She offered five tips for reaching your key audience and having a positive presence on campus. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Creating a Facebook page for your apartment community is a great way to interact with your residents. It can give your management company a human element when discussing upcoming events or issues with the members of your community. Facebook recently announced that there are over 750 million active users on the popular social networking site, making it the most visited website in the United States. Odds are your residents are there, which means you should be too. Here are a couple fun ways to interact with them on your Facebook page: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Earlier today Mark Zuckerberg was joined by Tony Bates, CEO of Skype, for their most recent product announcement. As I’m sure you can guess from this partnership, Facebook is launching video calling today powered by Skype. During the Q&A sessions following their live announcement, both Bates and Zuckerberg avoided questions about what’s in it for Skype? But Bates assured listeners that the long-term partnership outweighs the possibility of losing Skype users to Facebook. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Here is a behind the scenes look at our trip to Las Vegas for the National Apartment Association Education Conference and Expo. See anyone you know? Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
We are very excited to announce our new and improved Facebook search app, Find an Apartment! Renters can visit the Apartments.com Facebook page to search our advertiser’s communities to find the perfect place for them, without ever leaving the popular social networking site. Apartments.com and Apartment Home Living are the only ILSs that offer a completely self-contained search feature within Facebook. Users don’t have to miss a single status update while they browse apartments! This coupled with an aggressive Facebook advertising campaign is just another way that we are driving more exposure to your apartment community. Read More
