This post was originally written by Omer Navaid, Online Marketing Specialist at Apartments.com

ExactTarget, an interactive marketing platform providing solutions for email marketing, social media, mobile and websites, held its annual user conference – Connections – this October in their home city of Indianapolis, IN. With 4,000 attendees this year, it was touted as one of the largest interactive marketing conferences in the world. The conference strives to deliver inspiration, education, and last but certainly not least entertainment. As an attendee of the conference, I can attest that ExactTarget succeeded on all three fronts. The conference featured keynotes from top CMOs, as well as Michael J. Fox, who all delivered on this year’s theme of Inspire the Future. It also included 40+ breakout sessions, with wide-ranging topics like cross-channel strategies, segmentation and content marketing. Throw in some entertainment from The Fray and David Blaine and you’ve got yourself a pretty engaging conference. Read More

This post was originally written by Omer Navaid, Online Marketing Specialist at Apartments.com

In this day and age, technology has given us a plethora of communication channels at our disposal – both in our personal lives and in the business world.  From the staggering popularity of social networking sites like Facebook and Twitter, to the now commonplace practice of text messaging due to the ubiquitous nature of mobile phones.  These days, it sometimes seems like a technology that’s as old as email would no longer be relevant to us as marketers and as people. Read More

This post was originally written by Omer Navaid, Online Marketing Specialist at Apartments.com

Here are three quick tips to help your email messages reach your subscribers’ inboxes, avoid spam complaints and maintain your status as a reputable sender: Read More