This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
May is the perfect time to start thinking about container gardening at your apartment community, so we asked our friends at Gethsemane Garden Center for some advice. Check out these five tips for keeping your property blooming this season. Read More
This blog post was written by Jonathan Saar, VP of Marketing and Educational Solutions for The Training Factor. From online course design to learning program management, The Training Factor provides a single point of accountability for enhancing employee performance and productivity in the Multifamily Industry.
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
According to a recent study done by SatisFacts, move-out costs are estimated to average around $3,900. When presented with figures like that, you have to think what can we do differently so our residents choose to renew their lease instead of leave. You may be surprised to find that 54% of residents choose not to renew their lease based on controllable reasons such as poor customer service and lack of responsiveness. You can find simple, inexpensive fixes to reconcile these issues and keep your residents coming back. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
It’s that time again. Back to school! If you have an apartment community near a college campus, then you are gearing up for the busiest time of year. As soon as you get all of your 2011-2012 residents moved in, you have to start thinking about getting leases signed for next year. I had the opportunity to chat with Kim Cory, Sales and Marketing Director for University Village, about marketing to students. She offered five tips for reaching your key audience and having a positive presence on campus. Read More
Bed bugs were a popular topic at NAA this year and the conversations were lead by Greg Baumann, Director of Technical Services for Orkin Pest Control. With over 30 years of pest control experience, Greg was the perfect person to ask to contribute to our Ask the Expert blog series. Below is his post on avoiding, controlling and eliminating bed bugs in multifamily housing. He can be contacted at gbaumann@rollins.com. For more information, go to http://www.orkincommercial.com/ and make sure to comment below with questions.
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
We have talked a lot about tracking, analytics, SEO and reporting on our blog, which has prompted customers to ask questions about what all this means (We love questions! Keep them coming!). So I thought, who better to ask, than the experts? There are many different resources available for website tracking, both free and paid services. A well-known tool, which also happens to be free, is Google Analytics and I had the pleasure to talk with Jesse Nichols, the Partner Program Manager for Google Analytics & Website Optimizer at Google. We discussed the basics of analytics and how to get what you need to know from all those reports. Below is our interview for you to learn from. If you have any questions, please write them in the comments below. A big thank you to Jesse and everyone at Google from the Apartments.com team! Make sure you follow @GoogleAnalytics on Twitter for updates, and view this product tour for more information. Read More
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