Apartments.com is excited to announce the launch of its first-ever webinar series, entitled Training Series Live! In response to the positive feedback we received on the current classroom-style Apartments.com Training Series taught by our very own Advertising Consultants, we are expanding our curriculum to better accommodate you with live webinar sessions.
Apartments.com Training Series Live! is a compilation of 30- 45 minute live webinars – at no charge! We’re expanding on popular topics within the Apartments.com Interactive Multifamily Marketing and Socializing Your Community curriculum, plus covering a variety of important topics taught by experts in the industry such as: Read More
This post was originally written by Omer Navaid, Online Marketing Specialist at Apartments.com
Building upon the great success of its first-ever TV campaign in 2011, Apartments.com is releasing a brand new commercial just in time for this year’s peak rental season! The new 30 second spot continues the Need an Apartment? theme, bringing you another super-awkward parental situation with a hilarious outcome. The Apartments.com TV campaign will continue to reach millions of households with placement on high-profile networks like ESPN, MTV, and Comedy Central. Apartments.com is proud to deliver this grand method of exposure once again, which is still one of a kind in the multifamily industry. Check out the new commercial and let us know what you think. Read More
Help Apartments.com promote the Roommate of the Year contest to your residents and not only could you win $1,000, but you could also give them a new lease on life!
Apartments.com is once again searching for America’s best roommate in the 4th annual Roommate of the Year contest, and we need your help! For the past three years, our winners have moved on to accomplish some amazing milestones with their winnings. Thanks to living rent free for an entire year, our 2009 Grand Prize Winner, Keaton Davis, moved to New York City for a summer to work as an intern at the CBS Early Show. Our 2010 winner, Andrew Prestler, was able to put his prize money toward paying off his college tuition. Last year’s Roommate of the Year, Jesse McLaughlin, recently upgraded his roommate status to happily-ever-after, when he proposed to his girlfriend, who is also his roommate. Jesse was also a resident at one of our advertiser’s communities! Don’t miss out on this great opportunity to enrich one of your resident’s lives while enjoying an extra grand. Read More
We are quickly approaching peak leasing season, so it is time to make sure your ads are in peak condition! Cost and location are typically the most important search criteria for renters. Make sure your rent ranges are up to date, because competitive pricing is critical to your success online.
Here are a few tips for pricing: Read More
This post was originally written by Jim Davoren, Senior Analyst, Data Products at Apartments.com
In the spirit of March Madness and, of course, all things data, I thought it would be nifty to craft a visualization of actual Apartments.com data in tournament bracket style. With the help of our very talented Senior Graphic Designer, Laurie Genzlinger, we put together a data driven visualization that illustrates the top 16 user searched amenities on Apartments.com. Read More
This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services
What percentage of all mobile phones is it going to take to start calling smartphones just phones? 80%? 100%? More? (kidding!) Read More
In response to the news that apartment vacancies are the lowest we’ve seen since 2001, we conducted a survey of Apartments.com visitors to find out about their moving plans for 2012, including reasons they are moving, why they are opting to rent versus own property, when they plan to move and which tools they value most during their apartment search. To help break down the results of the survey, we created the infographic below. You can click the image to enlarge it.
If you have any questions about the survey or have noticed any moving trends in your area, tell us in the comments section. To learn more about the survey findings, check out our press release. Read More
The social media panel discussion I participated in at the 2012 TransUnion Property Management Summit last week in Denver was astonishing for what did and didn’t happen. What did happen: The audience of multifamily professionals seemed surprisingly – if not a tiny bit begrudgingly – accepting of property ratings and reviews. They’re here to stay and there’s nothing we can do to stop it, was the prevailing attitude. Begrudging acceptance will never be confused with warm embrace, but what I witnessed was a giant leap from the outright resistance prevalent in the industry up until now.
And that’s a good thing. There’s plenty of research indicating how important reviews are in making a big purchasing decision, and there’s none bigger than deciding where to live. Read More
In the spirit of Valentine’s Day, we asked our 2011 Roommate of the Year, Jesse McLaughlin –who recently turned his cohabitation into a happily-ever-after by proposing to his girlfriend, Lisa Harbin–for his advice on successfully sharing space with a significant other. If you have any couples living in your apartment community, they may enjoy the following five tips to make living with their sweetheart a success:
1. Talk money before the move
Discuss finances up front, even before you start looking at apartments, to make sure you establish what each person is comfortable contributing financially. When you have this discussion, remember to include the cost for internet, utilities, parking and any other fees that may arise. Read More
These days, people are accessing your website through any number of ways, including desktop computers, tablets, mobile phones and more. It’s not safe to assume they’re looking at a nice, large display of your website on a 15-inch laptop. In fact, according to Read Write Web mobile internet usage has doubled every year since 2009. Think about the differences in what a person can actually view on a screen when using any of those devices. A web page viewed on that 15-inch laptop with several paragraphs of decorative-font text and large photos mixed in is going to be a struggle to read when squished down and viewed on a 3.5-inch phone screen.
So what are some ways to simplify and optimize a website to provide the most value on a mobile device? Read More
