Just like any home, the curb appeal of your apartment community can make a good or bad impression on potential renters. Ways to increase curb appeal can include adding exterior decorations, re-painting, or making improvements to the landscaping. There are a variety of simple, cost-effective improvements to elevate your curb appeal this fall.

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Our Online Marketing Specialist, Omer Navaid, shares some exciting news in his guest blog post below.

You won’t see the words “record breaking” in too many sectors of the economy these days (well, at least not in a positive context), but Apartments.com and ApartmentHomeLiving.com have both broken single-day records!  On July 25, 2011, Apartments.com and ApartmentHomeLiving.com drove more emails and phone calls from interested renters to our customers than ever on a single day; up 67% over last year.  This is actually the second time this month the record has been broken.  The previous record was broken just two weeks prior on July 11 when we drove 58% more emails and phone calls than on the same day the previous year. Read More

This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com. 

Here is a behind the scenes look at our trip to Las Vegas for the National Apartment Association Education Conference and Expo. See anyone you know? Read More

This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com. 

Two weeks ago we discussed Google’s algorithm change and how it could potentially affect your website’s traffic.  After having some time to review their web analytics and traffic reports, Larry Cotter, VP of Apartments.com and General Manager of Apartment Home Living (AHL), saw positive effects from the change!  I had the opportunity to chat with Larry about the jump in traffic AHL is seeing and asked if he would share his findings as a blog post. Read More