Congratulations to Steve Lefkovits and the folks at Apartment Internet Marketing (AIM) for putting on another great conference. As usual, it seems to bring out the best people and companies in the industry. In no particular order, here are my thoughts on my three days spent last week in Southern California …

A social event: Social media once again dominated the conversation. And like much of the buzz on the Twittersphere, there seems to be general agreement that the industry is beyond both “if” and “when” and finally moving into “how.” And that’s when the conversations really start to get interesting, when the “how” isn’t just about how to generate leads but how to manage reputation, build community and brand, etc. Read More