As the public relations and promotions manager, Tammy leads and oversees all PR initiatives and programs for Apartments.com including contests, renter surveys, speaking engagements, media requests, social media, internal communications and more. Since she has been with the company, Tammy has cultivated meaningful relationships with important members of the media to ensure Apartments.com is top of mind with the press. To keep a pulse on news and trends critical to Apartments.com, Tammy keeps a watchful eye on the ever-evolving industries of multifamily, online search, mobile, online video and social media.
Prior to Apartments.com, Tammy has spent nearly a decade working on the agency side of PR for clients ranging from global brands to local Chicago businesses. She can spin anything from candy bars to pharmaceuticals. In Tammy’s free time, she enjoys taking long road trips, grocery shopping and searching for the perfect Pad Thai in Chicago.
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Reduce, Renew, Reuse. To some this phrase is an overused alliteration, to others it’s a lifestyle, but to apartment communities it’s any easy way to make a difference. At Apartments.com, we try to do our part around the office to help the planet, like providing sustainable lunch bags to employees and strategically placing recycling bins around copy rooms and printers. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Our third annual Roommate of the Year Contest is coming soon, so we invited our 2010 Grand Prize Winner, Andrew Prestler, to come to Chicago and help us film our intro video. Luckily, I had my Flipcam to capture all the behind the scenes fun! Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Peak rental season is right around the corner, so I sat down with the Apartments.com Director of Photography, Mandana Namvar, to discuss the importance of photos and what her department can do to get your property spring-time-ready! If you have any questions for Mandana make sure to comment below and if you would like to talk to someone about scheduling a photo shoot for your apartment community please email sales@apartments.com. Thanks for watching! Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
As cheesy as the title is, providing a safe and fun environment for your residents is very important when it comes to a shared fitness center, especially since 77% of renters told Apartments.com that they would be more likely to increase their workouts if there was a fitness facility in their building. Below are a couple tips to keep all those people healthy and happy in your fitness center: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
The busiest rental season is quickly approaching, which means spring cleaning, softball leagues, daydreaming about college trips to Panama City Beach and touching base with your potential and current residents! With MyMedia you can keep in touch year round. Our ongoing updates and slick designs provide you with countless creative options to choose from so you can effortlessly send relevant communications customized to prospects or residents. While, I could just list all our features, I’d rather give you an idea of how MyMedia plays an important role through the lifecycle of a resident. So, without further ado, I’d like to introduce John Doe Properties… Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Two weeks ago we discussed Google’s algorithm change and how it could potentially affect your website’s traffic. After having some time to review their web analytics and traffic reports, Larry Cotter, VP of Apartments.com and General Manager of Apartment Home Living (AHL), saw positive effects from the change! I had the opportunity to chat with Larry about the jump in traffic AHL is seeing and asked if he would share his findings as a blog post. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Top of the mornin’ to ya! With St. Patrick’s Day right around the corner, this is a great time to create a fun atmosphere in your apartment community and engage with your residents. As they say, everyone’s Irish on St. Paddy’s Day, so here are some ideas for activities, surprises, and Facebook posts that you can use this year in your community: Read More
This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.
Following their announcement about social search, Google rolled-out an update to their algorithm aimed at cleaning out some of the clutter in their search results:
“Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.” Read More
This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.
Still doubting the importance of social media signals in search results? After Google’s latest announcement you should probably reconsider. Their statement saying “But relevance isn’t just about pages—it’s also about relationships” is a wake-up call to all site owners that it’s time to pull our collective heads out of the sand and get to work cultivating a social network and encouraging interactions with your content.
The nuts and bolts Read More
As a part of its national What Renters Want series, each year Apartments.com conducts its popular Moving Outlook survey, and the results for 2011 are in! Over 1,800 of our website visitors responded, giving us a look into their 2011 moving plans including reasons they are moving, when they plan to move and which tools they value most during their apartment search. Some of our key findings are outlined below, but please take a look at our full results and press release for more detailed information.
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