Our Online Marketing Specialist, Omer Navaid, shares some exciting news in his guest blog post below.
You won’t see the words “record breaking” in too many sectors of the economy these days (well, at least not in a positive context), but Apartments.com and ApartmentHomeLiving.com have both broken single-day records! On July 25, 2011, Apartments.com and ApartmentHomeLiving.com drove more emails and phone calls from interested renters to our customers than ever on a single day; up 67% over last year. This is actually the second time this month the record has been broken. The previous record was broken just two weeks prior on July 11 when we drove 58% more emails and phone calls than on the same day the previous year.
July is shaping up to be a historic month for both Apartments.com and ApartmentHomeLiving.com. Despite the continued woes in the housing industry, renters are clearly on the move this summer. According to GlobeSt.com, the nation’s apartment market continues to beat expectations and vacancies will soon fall into the 5% range nationwide. The large amounts of leads that we are sending to our advertisers support this industry trend.
Not only is this a win for the folks at Apartments.com and ApartmentHomeLiving.com, but it is also a big win for the apartment communities that list their properties on our sites. They recognize that, in addition to just having quantity (high volume traffic), it is even more important to have quality traffic that delivers renter contacts to their doorstep; and we are honored to be their online partner delivering those leads.
