We are delighted to announce the launch of the first ever Apartments.com Training Series Live! webinar on reputation management was a success! The 30 minute session was presented by Ben Watson, vice president of marketing (a.k.a. Social Media Ninja) from HootSuite, a popular social media management system. The attendee registration was full and we had a lot of great feedback come through!
If you missed it, you might have some unanswered questions running through your head, like:
1.) If rating websites restrict me from responding to comments, should I encourage residents to post feedback? (Ben’s quick answer: Yes, but refer residents and prospective residents to sites you can control.)
2.) Sometimes I feel as though reviews are like zombies attacking our company. How can we survive? (Ben’s quick answer: Have a solid communication plan in place for your community and hold your ground!)
3.) I just started a social media campaign. How can my community get more Facebook Likes and Twitter followers? (Ben’s quick answer: Give your audience relevant, consistent and awesome news to keep them interested. This helps engagement grow and hopefully the word will spread!)
Ben was able to answer all of these questions in full detail and – lucky for you – the session was recorded! Apartments.com understands not everyone can attend or login, so we will be recording every session for you to refer back to at your convenience. To view the webinar on reputation management, go here.
A big thank you goes out, not only to the team at HootSuite, but to all our attendees who made our first session such a success. If you have any additional questions or comments, either tweet them to @Apartmentscom using the hashtag #AptsTraining or leave them in the comments section below.
Stay tuned for our next webinar coming in June!