This week’s Photo of the Week was shot by East Coast DP Gerard Garcia at The Shipyard in Hoboken, NJ.
The first thing that jumps out is the iconic skyline: if you’ve been anywhere near New York City, you recognize midtown Manhattan just across the Hudson River! By showcasing the skyline, Gerard gives the viewer an unparalleled sense of the property’s location. Casey Sachen (Photography Manager – Eastern Region) agrees, saying, “Gerard does a great job of not only showing off the beautiful skyline, but he also helps people know where the property is located.” Additionally, Vern Steinman (Photography Manager – Western Region) thinks that “Gerard’s photo gives a great view of what renters can come home to. It shows the availability to docks and the great skyline that residents can see.”
The photo itself is also technically exceptional, both in detail and exposure. According to Mandana Namvar (Director of Photography), “The basic fundamentals of great, even exposure and the Rule of Thirds draws the viewer into the image.” (In essence, the “Rule of Thirds” is a principle that states that if a photo is broken up into 3 horizontal and 3 vertical lines – or “thirds” – and one or more of the subjects falls upon one of these focal points, then the photo is aesthetically pleasing). This is illustrated by the shoreline resting on one horizontal “third”, and certain buildings resting on other vertical “thirds”.
At the same time, the photographer’s physical positioning adds to the quality of the shot: “By centering himself on the pier and using the strong architectural feature of the black iron hand rail,” explains Mandana, “Gerard successfully creates depth and draws the eye to the center of the image.”
It sure makes me want to visit! Great job Gerard! Now, what can we do for your property?
