This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
We are so excited to announce the newest addition to our Apartments.com Training Series! These sessions are offered free of charge to all of our advertisers, and discuss how to maximize advertising, capitalize on online media and acquire valuable information on industry research. Our newest session, Interactive Multifamily Marketing, takes a detailed look at how the power of online advertising can drive infinite exposure to your apartment community.
Interactive Multifamily Marketing
From Online to Your Office: How Renters Research Their Move
Exclusively available to Apartments.com advertisers, the half-day training covers:
• Internet trends influencing the multifamily industry
• Renter preferences and apartment search behavior
• How various types of online advertising provide exposure to renters
• The different ways renters interact with your community online
• Effective follow up methods to get the appointment
Interactive Multifamily Marketing launched in Atlanta on March 16, 2011 and could soon be coming to a city near you! Subscribe to Monthly Rewind, the Apartments.com monthly email newsletter, to stay informed on upcoming training dates or contact your advertising consultant to arrange a personal session for your leasing team. Send an email to TradeCommunications [at] Apartments [dot] com to start receiving Monthly Rewind.
Have you already participated in an Interactive Multifamily Marketing session? If so, let us know what you thought about it in the comments below. We love hearing advertiser feedback so we can continue to grow our Training Series.
