When social media and digital innovations first came on the scene, many presumed it would be the start of a slow decline in person-to-person interaction. However, as the years go by, it becomes more obvious that in many cases social media is doing just the opposite. Through social media, consumers and businesses are able to interact like never before. Companies can now address consumer issues, complaints or praise in real-time and in turn, consumers are inviting brands into their everyday life through Facebook and Twitter.
A recent article from Forbes, The Age of Mass Intimacy: CEOs Share Secrets of Connecting with Customers in a Digital World, dives deeper into how social media and digital marketing are affecting the relationship between consumers and companies. Dan Jauernig, CEO of Classified Ventures, the parent company of Apartments.com, participated in a round-table discussion with other leaders from industries such as healthcare, energy, telecommunications and technology to discuss how they use social media to connect in their business.
One of the topics covered was how companies can use data gathered from social media and other types of digital marketing to reach consumers in new ways. Dan Jaurenig says, It’s really all about knowing more about your customers and customers’ behaviors. Everything that a consumer does on our website can be tracked, it can be followed, and it’s instantaneous feedback we get so we can constantly improve the services and products we provide to shoppers on a real-time basis. The more we study and understand the user experience, the more we can have our sites meet shoppers’ and advertisers’ needs.
To learn more about how these industry leaders are using social media to connect, read the full article on Forbes.com.