This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.
This is the first edition of our Got a Minute video series. We are going to be tackling topics in about a minute with videos from experts at Apartments.com. Today I am going to show you how to get reporting for groups of keywords in Google Analytics.
Let’s say you’ve been focusing your recent SEO or SEM efforts on the city in which your property is located, so you may be buying Chicago-related keywords. Or perhaps you’re focusing on the property name itself, so you buy keywords like “ABC Apartments.” I personally know that phrases containing the word “goddady” have driven traffic to my site in the past, so I used that term as our example in the video below. You are going to want to know how these SEO and SEM efforts have impacted traffic to your site. By following the steps in our video you can highlight traffic driven by a particular keyword or phrase.
If you have any questions or thoughts on what our next Got a Minute topic should be please leave your comment below!
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