While summer may be winding down, things are heating up in the marketing department at Apartments.com! We recently launched an integrated advertising campaign tagged with the line Find your perfect fit. The program plays off the positive feeling people experience when they’ve discovered precisely what they’re seeking in an apartment or potential new resident. The ads feature a dominant green key representing the power of Apartments.com to unlock opportunities–providing a consistent and memorable graphic hook to help tie together all elements of the campaign.
While the new ads are fun and engaging, our goal is to increase exposure for you! This summer and fall, the airwaves will be abuzz with Apartments.com. In addition to print, millions of renters will hear and see our name across a variety of popular media channels, including:
- Pandora Radio
- XBOX Live
- View our three television commercials on networks such as MTV, TBS, Comedy Central, E! and more!
Watch this video capturing the essence of our newly minted integrated advertising campaign.