This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
The busiest rental season is quickly approaching, which means spring cleaning, softball leagues, daydreaming about college trips to Panama City Beach and touching base with your potential and current residents! With MyMedia you can keep in touch year round. Our ongoing updates and slick designs provide you with countless creative options to choose from so you can effortlessly send relevant communications customized to prospects or residents. While, I could just list all our features, I’d rather give you an idea of how MyMedia plays an important role through the lifecycle of a resident. So, without further ado, I’d like to introduce John Doe Properties…
(Depending on your taste, please read this next part in either the action-movie-preview-voiceover-guy voice or bedtime-stories-soothing-mom voice.)
John Doe Properties, one of the many wonderful Apartments.com customers, signed up for MyMedia in January and immediately took advantage of their Leads Dashboard. In an easy to read chart they could see all of their leads from Apartments.com, as well as ones they had manually entered. Sally, their top leasing agent, saw that a gentleman named Bob had requested information about their property on 123 Main Street through Apartments.com. She clicked on the contact button next to his name and quickly put together a professionally-designed Digital Brochure about the property and sent it over to him. After seeing the photos and visiting the property, Bob decided to move in. Two days before he came to sign his lease, Sally sent him a Flyer with what to bring with to his signing, and a week before his move date she sent him another Flyer with moving tips. After being in his apartment for a month, Bob saw 123 Main Street had a Facebook page, so he “liked” them to receive updates and specials. After looking through their Community Tab that one of the Apartments.com MyMedia experts helped them create, he noticed on their wall that they were planning a Cinco de Mayo party, and the next day received an Invite in his email. At the party Bob met some of his neighbors and invited them over to BBQ in July. The next day there was a Grills-B-Gone Notice on his door (from the all-star leasing agent, Sally, no doubt!). Since he couldn’t BBQ anymore his stove got a workout and one of the burners broke. After the building maintenance team fixed it, Bob found a Form on his door asking about his experience with maintenance. It was fabulous of course! In September, Bob came home from a long day at work and found a fall-themed Newsletter tucked under his door. It highlighted upcoming community events, ideas for Labor Day, answers to the questions submitted over the last month to management and tips for having a pet in your apartment. Time flies when you’re having fun, and before he knew it Bob had a Notice in his mailbox about re-signing his lease. The next day, there was a short Video in his email inbox explaining the benefits of renewing over moving. Bob went down to the John Doe Properties office to see Sally, his trusted sidekick, and asked to renew his lease. Until next time…
Although this is a fictitious story, these are the everyday encounters property management companies have with their residents. Using MyMedia helps you to stay organized, keep your content current and deliver high quality support and information to your leads and residents.
Have you been using MyMedia for your marketing? Let us know what you think about the new additions to the homepage and the media library, as well as the Facebook activation assistance service!
