I had the opportunity to attend one of the best search engine conferences of the year: SES Chicago. The conference runs the first week of November and brings together the top minds in the Midwest and abroad. I should mention that SES is a well-known, traveling conference that builds incredible momentum as the year goes on – and Chicago happens to be one of the last stops. This means a wealth of knowledge is collected by way of speakers and social media coverage that comes to a boiling point in the Windy City.

Read More

As competition for apartments increase along with rents, apartment shoppers need to be even more informed and savvy. They must understand the different market rates of apartments located in the areas they want to live in order to be able to identify realistic housing options during their search.

At Apartments.com, we wanted to find out if our users have a firm grasp on the actual cost of rent, or if their rent perceptions needed to be put in check. To find out, we compared the average cost of rent our visitors were using to search for a one bedroom apartment on Apartments.com to the actual rent being advertised. The results revealed a significant gap between how much apartment hunters think rent costs and reality. Here are some of the findings: Read More

If you work in marketing for the multifamily housing industry, you may have heard Apartments.com has launched community reviews. And, you most likely sit in one of two camps: nervously optimistic or somewhat ticked off (I heard from both sides at last week’s NMHC OpTech conference in Dallas).

Let me explain why we’re going down this controversial path and why we believe it’s the right thing to do: Read More

With the holidays right around the corner, everyone at Apartments.com wants to take a moment to think about what we were thankful for this year – you! As a token of our appreciation, we are giving everyone a complimentary flyer from MyMedia! This MyMedia Happy Thanksgiving flyer lets your residents know that your leasing office will be closed Thursday, Thanksgiving Day. If your office will be closed both Thursday and Friday, please use this version of the MyMedia Thanksgiving Flyer.

Read More

With Thanksgiving just around the corner, it’s the perfect time of year to show your residents how much you care. Dropping a note under their door or handing out goodies in the leasing office can be just the thing to brighten up their day and remind them why they love living in your community! To get ideas for unique thank you gifts for residents, I turned to everyone’s favorite inspiration site – Pinterest.

Here are some of my favorite pins: Read More

More and more we’re seeing consumers becoming accustomed to using ratings and reviews to aid in their decision-making process. According to Apartments.com research results, 80% of respondents stated they use property reviews as part of their apartment search process.

Read More

This fall, Apartments.com is again raising awareness and taking action with a Campaign to Help End Homelessness and renters across the country are helping. Throughout the month of November, we will donate $1 for every new Like on our Facebook page, in an effort to raise up to $25,000 equally benefiting People Serving People of Minneapolis, MN and Vogel Alcove of Dallas, TX.

Read More