When social media and digital innovations first came on the scene, many presumed it would be the start of a slow decline in person-to-person interaction. However, as the years go by, it becomes more obvious that in many cases social media is doing just the opposite. Through social media, consumers and businesses are able to interact like never before. Companies can now address consumer issues, complaints or praise in real-time and in turn, consumers are inviting brands into their everyday life through Facebook and Twitter.
A recent article from Forbes, The Age of Mass Intimacy: CEOs Share Secrets of Connecting with Customers in a Digital World, dives deeper into how social media and digital marketing are affecting the relationship between consumers and companies. Dan Jauernig, CEO of Classified Ventures, the parent company of Apartments.com, participated in a round-table discussion with other leaders from industries such as healthcare, energy, telecommunications and technology to discuss how they use social media to connect in their business. Read More
The 2012 Q2 STaR Report is now available! Keep a pulse on how renters are searching for apartments, by market, with the Apartments.com quarterly STaR Report. Based on search data provided by millions of Apartments.com visitors, the STaR Report features both national and local Statistics, Trends and Research (STaR) relating to what renters are looking for in apartments.
We’re all familiar with the typical shopping process: Go to the store to shop for a product, evaluate your options, make a purchase and experience your new item at home. In 2005, Procter & Gamble defined the in-store evaluation as the consumer’s First Moment of Truth (FMOT), with the Second Moment of Truth (SMOT) happening once the item purchased is brought home. But, what about the research that takes place before a consumer goes to the store?
We learned during the Importance of Online Video Training Series Live! webinar, hosted by Patrick Grandinetti, Head of Real Estate at Google, that online research and reviews are changing the game and are becoming what Google calls the Zero Moment of Truth, or ZMOT. The ZMOT, which first came to our attention last summer, takes place before the First Moment of Truth. In his presentation, Patrick described how the ZMOT impacts the housing industry and what we as multifamily housing professionals can do to maintain and increase success through online video. Read More
Just like any home, the curb appeal of your apartment community can make a good or bad impression on potential renters. Ways to increase curb appeal can include adding exterior decorations, re-painting, or making improvements to the landscaping. There are a variety of simple, cost-effective improvements to elevate your curb appeal this fall.
Kicking off premier week for the 10th season of the Ellen DeGeneres Show, the team at Apartments.com had the opportunity to provide $20,000 toward free rent for a year to a family who lost their home during Hurricane Isaac. Over 13,000 people in the New Orleans area were affected by Hurricane Isaac, including the Schaffer family, from Braithwaite, LA. Despite their loss, Jesse Schaffer and his son, Jesse Schaffer, Jr., grabbed boats and set out to help those affected by the storm. Within a 24-hour period, during the height of the Hurricane, they had rescued 120 people and their pets and brought them to safety.
When she heard the Schaffer’s story, Ellen, a New Orleans native, wanted to recognize them for their heroic efforts. Apartments.com is proud to be able to provide the Schaffer family with $20,000 toward free rent for a year! Watch the clip below to hear more about the Schaffer’s story and see Ellen surprise them with free rent! Read More
A recycling program is a great way to help sustain the earth, but sometimes the hardest part is deciding where to begin. By creating a program for your residents, it can not only help the environment, but also build a sense of community and remove barriers that may prevent residents from recycling on their own.