Happy Apartments.com Appreciation Week!

In honor of Apartments.com Appreciation Week, we wanted to thank all of you who have partnered with us and those of you who are considering us as an advertising solution in the future.  As a token of our gratitude, we are giving you a chance to win a brand new Amazon Kindle Fire!*

To win, all you have to do is to be the first to name the tagline of our new advertising campaign in the comments section below. Read More

By now, most of us have heard the term SEO. You might even know it stands for Search Engine Optimization. But, what exactly does that mean? If your response is along the lines of something about showing up in Google, you’re on the right track, but there is so much more! SEO helps your website be found, read and favored by search engines like Google, Yahoo! and Bing. Many of us shy away from SEO because it sounds confusing and hard to manage, but it’s not. With a few tips, you can take control of your SEO!

To prove our point, we asked Amado Candelario, SEO Manager of Apartments.com, to host the Apartments.com Training Series Live! webinar on search engine optimization. In this 30 minute session, Amado covered a lot of ground, explaining why SEO is crucial for small business web design, how to implement an SEO strategy and what to avoid. The recorded webinar is available for you to view here. A few of the highlights from the Q&A session are: Read More

While summer may be winding down, things are heating up in the marketing department at Apartments.com! We recently launched an integrated advertising campaign tagged with the line Find your perfect fit. The program plays off the positive feeling people experience when they’ve discovered precisely what they’re seeking in an apartment or potential new resident.  The ads feature a dominant green key representing the power of Apartments.com to unlock opportunities–providing a consistent and memorable graphic hook to help tie together all elements of the campaign.

While the new ads are fun and engaging, our goal is to increase exposure for you!  This summer and fall, the airwaves will be abuzz with Apartments.com.  In addition to print, millions of renters will hear and see our name across a variety of popular media channels, including:
-    Pandora Radio
-    XBOX Live
-    HollywoodLife.com
-    View our three television commercials on networks such as MTV, TBS, Comedy Central, E! and more! Read More

We hear it all the time – I just don’t have the time or energy to stay current with Google or I don’t know the first thing about Facebook marketing, or worst yet, I have a website, that’s all I need to do.

While my post will touch on the latter two points, I am not here to endorse Facebook or scold you for abandoning your website like a bad habit. My goal is to provide you with easy-to-implement pointers on how to build a solid yet simple website that is both search-engine and user friendly without making your web developer burn the midnight oil. Let’s dive right in. Read More