Apartments.com is excited to announce the launch of its first-ever webinar series, entitled Training Series Live! In response to the positive feedback we received on the current classroom-style Apartments.com Training Series taught by our very own Advertising Consultants, we are expanding our curriculum to better accommodate you with live webinar sessions.
Apartments.com Training Series Live! is a compilation of 30- 45 minute live webinars – at no charge! We’re expanding on popular topics within the Apartments.com Interactive Multifamily Marketing and Socializing Your Community curriculum, plus covering a variety of important topics taught by experts in the industry such as: Read More
It’s time for spring cleaning on your online advertising! In my last three posts I provided tips on photos, descriptions and pricing. Now, it is time to bring them all together for peak leasing season. When renters visit websites like Apartments.com and your property websites, they expect complete information, so they can get a clear picture of what they can afford and where they want to live. Renters build confidence and prepare for property visits by checking multiple websites to ensure they are finding the right place at the right price. Do a spring cleaning of all your listings across all the websites where you advertise to make sure you are presenting your property consistently and accurately.
- Details, Details, Details: Be sure to provide as much information about your property as possible; including location, amenities, floorplans and specific features renters look for when searching.
- Use Visuals to Capture Eyes: The number of photos and videos on your ad impact the number of times and ways renters interact with your community. Having current and accurate visual content is no longer an enhancement, it’s a requirement.
- Be Accessible to Renters: Be available when renters want to reach you and in the way they want to reach you. This means answering the phone, replying to email, using chat features and being ready to text within minutes of the renters’ requests. The increasing popularity of smartphones means more renters will contact you while they are on the go.
As property owners, managers or leasing agents, you understand the need to conserve energy at your apartment community. By installing energy-efficient appliances and windows and using eco-friendly alternatives for floors, countertops and paint, you are not only significantly reducing your carbon footprint, but also banking significant savings on energy costs. If 10,000 owners of large apartment communities change to Energy-Star appliances, the energy saved could power each of your TVs for 1,640,625 years! While the people on the property level are doing their part to protect the environment, we want to provide you with four sustainable tips you can share with your environmentally-friendly residents—leading up to Earth Day on April 22nd—that they can put into practice today.
1. Be a Savvy Shopper
Cut down on the amount of paper or plastic consumed by bringing a reusable shopping bag to the grocery store. If eco-friendly shoppers forget their tote, ensure those plastic grocery bags get reused to line garbage cans or when scooping kitty litter. Additionally, fuel and distribution costs can be reduced by shopping at local farmers’ markets instead of large chain grocery stores for produce. Read More
This post was originally written by Omer Navaid, Online Marketing Specialist at Apartments.com
Building upon the great success of its first-ever TV campaign in 2011, Apartments.com is releasing a brand new commercial just in time for this year’s peak rental season! The new 30 second spot continues the Need an Apartment? theme, bringing you another super-awkward parental situation with a hilarious outcome. The Apartments.com TV campaign will continue to reach millions of households with placement on high-profile networks like ESPN, MTV, and Comedy Central. Apartments.com is proud to deliver this grand method of exposure once again, which is still one of a kind in the multifamily industry. Check out the new commercial and let us know what you think. Read More
Help Apartments.com promote the Roommate of the Year contest to your residents and not only could you win $1,000, but you could also give them a new lease on life!
Apartments.com is once again searching for America’s best roommate in the 4th annual Roommate of the Year contest, and we need your help! For the past three years, our winners have moved on to accomplish some amazing milestones with their winnings. Thanks to living rent free for an entire year, our 2009 Grand Prize Winner, Keaton Davis, moved to New York City for a summer to work as an intern at the CBS Early Show. Our 2010 winner, Andrew Prestler, was able to put his prize money toward paying off his college tuition. Last year’s Roommate of the Year, Jesse McLaughlin, recently upgraded his roommate status to happily-ever-after, when he proposed to his girlfriend, who is also his roommate. Jesse was also a resident at one of our advertiser’s communities! Don’t miss out on this great opportunity to enrich one of your resident’s lives while enjoying an extra grand. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
Apartments.com has teamed up with Craftsman Experience to provide renters with apartment-friendly Do it Yourself (DIY) videos to help them turn their living space into their favorite place. These short, three to five minute videos are filmed in the one-of-a-kind Craftsman Experience studio in Chicago and cover topics that matter most to renters. Keep an eye out for new videos posted to our blog and the Apartments.com Facebook page. You can share these videos with your residents to help them turn their apartment into a home. Who knows, you may even learn a thing or two yourself! Read More
This blog post was written by Jonathan Saar, VP of Marketing and Educational Solutions for The Training Factor. From online course design to learning program management, The Training Factor provides a single point of accountability for enhancing employee performance and productivity in the Multifamily Industry.