We are quickly approaching peak leasing season, so it is time to make sure your ads are in peak condition!  Cost and location are typically the most important search criteria for renters.  Make sure your rent ranges are up to date, because competitive pricing is critical to your success online.

Here are a few tips for pricing: Read More

This post was originally written by Jim Davoren, Senior Analyst, Data Products at Apartments.com 

In the spirit of March Madness and, of course, all things data, I thought it would be nifty to craft a visualization of actual Apartments.com data in tournament bracket style.  With the help of our very talented Senior Graphic Designer, Laurie Genzlinger, we put together a data driven visualization that illustrates the top 16 user searched amenities on Apartments.com. Read More

This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com. 

I’m not a businessman.  I’m a business, man. – Jay-Z Read More

Does the thought of optimizing your website make you wake up in a cold sweat every night?  Do you hear the phrase SEO strategies for ranking number 1 in Kentucky and think to yourself, someone got it wrong, what they meant is SEC strategy falls on no. 1 ranked Kentucky (let’s go Wildcats!)?  My apologies for throwing a March Madness reference in there, but it is that time of year again. Or, simply put, do you just not have the resources to keep a well maintained website according to Google’s standards?

If any of these questions resonate with you, then I would like to talk about a product Google has been pushing rather aggressively for some time now and the potential impact it may have to you, especially if SEO and website maintenance are on the same level as quantum field theory in your book.  The product I am referring to is Google Places and if you have not yet claimed your Places, it’s a good thing you are reading this post. Read More

You’ve heard it a million times – first impressions are critical because they are the most lasting!  It takes only seconds for renters to evaluate your staff and your community, and their original thought can be hard to reverse.  But no pressure!  From the outside passer-by to the face-to-face communication, below are tips to help you deliver a great first (and lasting) impression at your apartment community.

1. Keep your landscape well maintained:  Set a schedule for your maintenance crew to trim the shrubs, pick the weeds, mow the lawn and plant flowers.  If your team  does not have time to whip out the gardening gloves, visit your local nursery for ready-made flower containers, hanging flower pots or window boxes to quickly and affordably dress up the entrance to your community.  Read More

This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services

What percentage of all mobile phones is it going to take to start calling smartphones just phones? 80%? 100%? More? (kidding!) Read More