We are happy to announce the latest moves in the Apartments.com sales team! Big congratulations to Mary Ellis and Brian Henry, our newest sales directors, and to Rick Carbon for taking over a new region: the west. To provide even more support to all of our valued customers, we have increased our sales leadership across the country into three regions. By strengthening our team at the top, we will provide our customers with superior service to answer their advertising needs. Meet our sales directors…
Rick Carbon, Director, Sales
Region: West
Contact Rick Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
For most people, barbeques and Memorial Day go hand-in-hand. I mean, who doesn’t love cheeseburgers, American flags and grills…all over your porch? Yikes! Even if your community has a no-grills-policy, it doesn’t hurt to remind residents when a big summer holiday is coming up that they need to keep their friend “Weber” in storage. Because we love a clutter-free balcony as much as you, here is a free download from our MyMedia Library! This Grills-B-Gone notice can be printed or emailed to residents as a friendly reminder. For more customizable notices like this, as well resident newsletters, flyers, announcements, cards and more, contact your Advertising Consultant about subscribing to MyMedia.
This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services
You’re not alone. However, adoption of smart phones is rapidly growing. But don’t take my word for it, these numbers speak for themselves: Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
We have talked a lot about tracking, analytics, SEO and reporting on our blog, which has prompted customers to ask questions about what all this means (We love questions! Keep them coming!). So I thought, who better to ask, than the experts? There are many different resources available for website tracking, both free and paid services. A well-known tool, which also happens to be free, is Google Analytics and I had the pleasure to talk with Jesse Nichols, the Partner Program Manager for Google Analytics & Website Optimizer at Google. We discussed the basics of analytics and how to get what you need to know from all those reports. Below is our interview for you to learn from. If you have any questions, please write them in the comments below. A big thank you to Jesse and everyone at Google from the Apartments.com team! Make sure you follow @GoogleAnalytics on Twitter for updates, and view this product tour for more information. Read More
On April 26th, the name “Apartments.com” was abuzz around the country. I know. I know. This post is well overdue, but I think it’s worth the wait to be able to include links to some of the TV segments, which takes time;) If you happened to tune into your local news while enjoying your morning cup of coffee that day, you may have seen—or heard—me providing tips to renters on how they can save money during their move. Sitting by my side through it all as the ultimate money saver, was our very own Roommate of the Year, Andrew Prestler, to challenge others to steal his 2010 title and win FREE Rent for a Year plus $10,000 by entering our 3rd annual contest (Don’t forget, Apartments.com advertisers can win too!).
I could go on and on but I’ll let the clips speak for themselves. For a taste of what viewers around the country tuned into, check out this reel where we highlight seven out of the 26 interviews. To view specific segments, click on the drop-down menu and choose any of the morning shows from the following markets. Read More
This post was originally written by Kerry Sugrue, former Social Media Specialist at Apartments.com.
We are very excited to announce our new and improved Facebook search app, Find an Apartment! Renters can visit the Apartments.com Facebook page to search our advertiser’s communities to find the perfect place for them, without ever leaving the popular social networking site. Apartments.com and Apartment Home Living are the only ILSs that offer a completely self-contained search feature within Facebook. Users don’t have to miss a single status update while they browse apartments! This coupled with an aggressive Facebook advertising campaign is just another way that we are driving more exposure to your apartment community. Read More
Congratulations to Steve Lefkovits and the folks at Apartment Internet Marketing (AIM) for putting on another great conference. As usual, it seems to bring out the best people and companies in the industry. In no particular order, here are my thoughts on my three days spent last week in Southern California …
A social event: Social media once again dominated the conversation. And like much of the buzz on the Twittersphere, there seems to be general agreement that the industry is beyond both “if” and “when” and finally moving into “how.” And that’s when the conversations really start to get interesting, when the “how” isn’t just about how to generate leads but how to manage reputation, build community and brand, etc. Read More
This post was originally written by Catelyn Bergstedt, Associate Product Manager, Consumer Products at Apartments.com
If only you knew what your residents were thinking. Do they feel at home in their apartments? Is your maintenance staff getting the job done? Do they crave more community events to meet fellow residents? Read More
