This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.

DigitalSurgeons.com, an online marketing agency, put together a very interesting graphical representation of Twitter and Facebook users. Take a look at the image below, or by checking out this link: http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

I think it is interesting to consider that more people follow brands on Facebook than on Twitter. We should potentially keep this in mind when considering managing our expectations for interactions. If you’re short on resources, perhaps focus your intra-community communications on Facebook, rather than Twitter. What jumps out at you from this graphic? Read More

If you haven’t heard already, a lot of buzz has been generated around our What Renters Want survey results revealing how renters are using social media during their apartment search.  Check out some of the conversations happening online and let us know your thoughts on the survey results. 

Is your community using social media to attract prospects and retain residents?  If so, tell us what’s working and what you’ve learned. Read More

The November issue of the Apartments.com Multifamily Minutes newsletter in now available.  Check out this issue for stories on chat etiquette, tips for making ads pop using short and descriptive text, survey results on how renters are using social media during their apartment search, customer testimonials on the MyMedia Craigslist Ad Builder and much more!