As if browsing the web wasn’t distracting enough, along comes RockMelt, a new browser causing buzz and envy over invites into the not-so-private beta (any club that accepts me as a member can’t be too exclusive, to paraphrase Groucho Marx).
Because of its integrated diversions, RockMelt truly is a fun and unique experience, and easily the most innovative new browser release in years. I’m going to tick off a lot of zealots, but the average user wouldn’t know the difference between Firefox, Chrome or Internet Explorer. They each have tabs and toolbar search and private browsing. If you’re someone who has a preference for how one browser renders JavaScript over the other, well, then, you’re not an average user. Read More
While I would like to believe my recent post inspired our friends at Archstone to up their investment in their mobile presence, clearly they have been all over this for a long time.
As the release of their new mobile website and iPhone app for residents demonstrates, Archstone understands that mobility is key to reaching its audience. I tried out the site (to use the app you must prove you’re a resident, which, unfortunately, I am not) and was truly impressed by how fast and easy the site is to use. I was even more impressed by Archstone’s motivation to invest in mobile, as Donald Davidoff explains in his recent blog post: 1. Prospective and current residents are mobile, 2. It improves efficiency and 3. It improves communication. Read More
The October issue of the Apartments.com Multifamily Minutes newsletter is now available. Check out this month’s issue for exciting news on the launch of Apartments.com Live Chat and Call Recording, national and local market apartment data from the quarterly STaR Report and PR coverage from our Biggest Moving Day of the Year satellite media tour—more than 300 television outlets broadcasted our story!
