In July, Apartments.com conducted a survey to apartment hunters across the country to find out if they protect themselves with renters insurance. Despite the fact that renters are 50 percent more likely to experience theft than those who own homes, nearly 70 percent of survey respondents said they do not carry renters insurance. The top reason apartment seekers gave for not getting insured was that they thought it was too expensive followed by many who did not know it existed.
While nearly a quarter of apartment hunters are under the assumption that renters insurance is too rich for their blood, the average premium is less than $200 a year and even the majority of survey respondents who are insured said they pay an average of $12.50 a month or less. Most Americans spend more than that on their morning coffee. Read More
This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services
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Hi everyone,
As you may know, Apartments.com recently announced the results of our testing and subsequent launch of Live Chat. Long story short, by facilitating a live online conversation directly between the leasing office (or the call center) and the renter, we’re seeing an increase in leads without sacrificing other lead types, like email, phone and availability checks through vendors like VaultWare. We’ve effectively (and not too immodestly) introduced a new, highly effective and incremental lead type to the ILS space, and needless to say are pretty excited about it. But like any lead, you get out of Live Chat what you put into it.
Below is a little exercise I like to call “Good Chat/Not-As-Good Chat,” where I compare two actual Live Chat transcripts taken from our site. A Good Chat takes attentiveness and strong customer service skills. Leasing professionals who focus first on answering questions, not selling a lease, will ultimately capture more lead data and have more success with Live Chat. Read More
This post was originally written by Ken Shafer, past SEO Manager for Apartments.com.
A web page’s Title Tag can be an important signal, telling search engines what a page is all about. It’s one of the most powerful on-page SEO elements you have at your disposal. Also, it’s one of the first things people will see about your site when it appears on a search engine results page (SERP). If you’re unfamiliar with the Title Tag, you can see it in a couple of places. Read More
This post was originally written by Brandon Hollembeak, Product Manager – Advertising Products & Services
Part 1 of 3 Read More
This post was originally written by Catelyn Bergstedt, Associate Product Manager, Consumer Products at Apartments.com
Welcome! Read More
