Learning Center - Content Web Sites
Content Web Sites, whether a full Web site or a blog, is an excellent method to run an affiliate campaign. Our successful partners integrate Apartments.com as a part of their content in a relevant way. And they make sure they increase the traffic to their site, especially with natural search methods.
Banners, Text Links, Search Boxes, and Local Links
Use Apartments.com’s banners, links and search boxes on your Web Site.
Commission Junction publishers can access Apartments.com creative via the Product Catalog:
- Log into your CJ Account Manager
- Click on the Get Links tab
- Type “Apartments.com” into the search box
- Find Apartments.com and click on the “view links” next to Apartments.com.
Pepperjam publishers can access Apartments.com creative by following these steps:
- Log into your Pepperjam account
- Click Generate Links
- Find Apartments.com
- Choose the type of creative you want to use from the Creatives
Increase site traffic through Search Engine Optimization (SEO)
Getting traffic to your site is another way to increase your earnings. To get more visitors, you may consider a paid search campaign for your site (please look at our paid search pages), but natural search tips can also help you at no cost.
Natural Search Best Practices
• Create unique content
• Repeat relevant keywords throughout your pages
• Refresh your content regularly.
• Use page title tags; use 5-10 relevant keywords throughout the page
• Use short URL strings and file names for search engines to crawl your site
• Optimize your error pages to redirect “lost” users
• Make your links relevant. (e.g. use “Search Apartments” instead of “Click here”)
• Have other relevant websites link to your site
• Submit your site to the search engines: let them know about you!
• Research the competition to improve your own online marketing efforts!
Content Web Site / SEO Restrictions
• Do not use frames
• Do not use too many drop down menus. crawlers are incapable of following them
• Do not display invisible or hidden text.
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