Apartments.com Launches New Rentals Category Web Site - RentalHomesPlus
Industry leader provides research tool and advertising resource for single family, townhouse and duplex rentals


  CHICAGO, January 17,2006 - - Online rentals category leader Apartments.com announced today that it has launched a new Web site, RentalHomesPlus (www.rentalhomesplus.com). The site will provide renters looking for single family homes, duplexes and townhouses with a comprehensive rental search tool to find a rental home that matches their requirements. In addition, the site will provide a valuable resource for rental home owners and residential property managers to advertise their vacancies to a targeted audience of renters.

According to US Census Bureau data, there are nearly 12 million single-family homes, townhouses and duplexes for rent in the United States. RentalHomesPlus will offer the owners and/or property managers of these types of rental properties a quick and easy advertising solution to attract renters to their vacancy. Advertisers can create a visually rich, detailed ad including unlimited photos and floorplans, property descriptions, links to virtual tours, online ad management, e-mail lead delivery and much more.

"Apartments.com has long seen a significant demand for rental homes on its current Web site,� said Tim Fagan, senior vice-president and general manager of Apartments.com. �By putting our experience in operating the leading rentals category Web site to work and providing a site targeted to rental homes we hope to streamline the search process for individuals looking specifically for this type of housing and bring a steady stream of qualified leads to our advertisers."

At launch, RentalHomesPlus had more than 10,500 listings on the site. Visitors will be able to conduct free searches of a national database of single family homes, townhouses and duplexes. In order to narrow search results, visitors can specify city or neighborhood, state, property type, rent ranges, number of bedrooms and number of bathrooms. There is no registration required to conduct a search, view properties or contact an advertiser.

"We�re very excited about the launch of RentalHomesPlus,� said Bob Jones, CEO of The Harmes Team, a Re/Max affiliate located in Broomfield, CO. �We are finding that most of our signed leases are coming from renters who find our properties on the Internet. RentalHomesPlus is a cost-effective means to reach renters and offers valuable benefits to advertisers, specifically the ability to post unlimited photos and virtual tours, so that potential renters can actually tour the property before they make contact. We�ll know that a phone call or email from RentalHomesPlus is a quality lead."

RentalHomesPlus is powered by Apartments.com, the most visited Internet Listing Service in the rentals category. In 2005, Apartments.com drove more than 37 million visitors to the site and sent advertisers nearly 7 million qualified leads. Approximately 11 percent or 4 million visitors to the site were specifically interested in rental homes. With more than eight years of increasingly successful experience in the multifamily industry, Apartments.com and RentalHomesPlus will work together to drive targeted traffic to the advertisers on RentalHomesPlus.com. Additionally, RentalHomesPlus will drive traffic to the site through online marketing efforts including appearing on sites such as Google and Yahoo!.

RentalHomesPlus can be accessed online at www.rentalhomesplus.com. Individuals interested in advertising information can contact (866) 399-4944.

About RentalHomesPlus

RentalHomesPlus is the latest site targeting renters specifically looking for single family home, townhouse and duplex rental properties. Powered by Apartments.com, RentalHomesPlus offers renters free searches of a national database of rental homes. With thousands of detailed rental home listings, rental prospects can come to the site and conduct a search based on rental requirements, view property photos, floorplans and virtual tours and make immediate contact with properties that match their specific criteria. The site�s affiliation with Apartments.com gives advertisers double the exposure to renters by appearing on both RentalHomesPlus.com and Apartments.com. RentalHomesPlus is a member of the National Association of Residential Property Managers.

About Apartments.com

Apartments.com is the most visited national online apartment resource distinguished by more than two million rental listings from managed properties, newspaper classifieds and for-rent-by-owner units. Its personalized searches, highly visual ads featuring 360-degree virtual tours and professional photography, and comprehensive community listings, make it possible for in-market renters to access rental inventory from across town or across the country and make informed decisions quickly. The site's foundation of solid partnerships with the local newspaper and television station Web sites of more than 170 affiliates across the country includes the Chicago Tribune (www.chicagotribune.com), The Washington Post (www.washingtonpost.com) and the Los Angeles Times (www.latimes.com). Apartments.com, a division of Chicago-based Classified Ventures, LLC, delivers highly qualified, ready-to-rent prospects to more than 14,000 trade customers, which increases closure rates and decreases the average cost of leasing an apartment. Apartments.com is the 2005 Webby Awards People�s Voice winner, a tremendous honor that indicates the highest level of loyalty and commitment from its visitor base.
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