||September 24, 2001 --Chicago --National online apartment resource Apartments.com (http://www.apartments.com) unveiled a new version of its Web site, offering a streamlined design and improved navigation. The site now incorporates a Move Manager feature and superior search-sorting controls for consumers, alongside optimized tools in a Property Manager Center tailored to the multi-family housing trade. The Apartments.com site redesign launched concurrently in 85 key markets nationwide on more than 110 newspaper Web sites and on the sites of more than 35 partners.
Furthering a commitment to consistently send quality lease leads to advertisers, site enhancements focus on increasing a consumer's ability to navigate through the million of properties in the Apartments.com database in order to locate, save and contact those that meet their specific search parameters. Similarly, listings have been reformatted to elevate a property's exposure and visually enhance the presentation of interactive community and model information with photography provided by Apartments.com's in-house team of professional photographers.
Apartments.com has integrated MovingCenter, a full-service national online relocation resource, more deeply into the site offerings, capitalizing on strong features like Move Manager, which brings renters expanded apartment search and relocation tools, and My Pick, which offers users the ability to store promising properties for later viewing or printing as a visit sheet. Major advertisers on the MovingCenter will also obtain added exposure on the Apartments.com homepage and throughout the Apartments.com Web site.
Completely redesigned to better service property managers, the Property Manager Center (PMC) now offers Property Listing Updater, Online Leasing Applications, and an expanded Vendors and Services section. The combination of the site redesign with recent product additions like Corporate Housing, Property On a Disk (POD), Custom URLs, and Property Postcards provide advertisers a dependable and solid portfolio of options for promoting their properties and filling vacancies.
Apartments.com's four years of focus on the multi-family housing industry have given the company access to the kind of feedback, research and long-term data which enable the streamlining of product tools and optimizing of site features to expertly meet industry needs and exceed consumer expectations. Apartments.com reports on the number of email, phone and fax leads sent from its site to property managers - and prior to the redesign, had already experienced a 22 percent increase in leads comparing July year-over-year. Additionally, visitors to Apartments.com view an average of 50 percent more site pages featuring property listings than they do on any other Web site in the residential rental real estate category (Media Metrix, July.) The addition of new features to this impressive track record is anticipated to accelerate consumer leads and page views, which are already delivering on the core value of Apartments.com to more than 8,300 current trade customers.
"We developed consumer elements like Quick Search, OneClick Moving and Move Manager to generate more leads and augment the value we are delivering to both property managers and site advertisers," said Tim Fagan, vice president and general manager, Apartments.com. "We are committed to responding to customers like AIMCO, Equity and ConsumerInfo who have requested additional tools to capitalize on the benefits of advertising with Apartments.com."
Apartments.com is distinguished by its highly customizable searches, superior visual ads, and its facilitation of direct communication between renters and property managers across the country. In addition to a network of more than 150 affiliated newspapers and millions of apartment listings from all 50 states, Apartments.com offers the MovingCenter where users can research community information, arrange truck and furniture rentals, calculate their salary in different cities, instantly check their credit report, change their address and more.
Apartments.com, owned by Chicago-based Classified Ventures, Inc., delivers highly qualified, ready-to-rent prospects to its more than 8,300 trade customers, which increases closure rates and decreases the average cost of leasing an apartment. Six strategic investors own Classified Ventures, Inc.: Gannett Co., Inc., Knight Ridder, The McClatchy Company, The New York Times Company, Tribune Company and The Washington Post Company.